Editor’s Note: As the new store is opened on Elm Street, J. Press will no longer operate the store on College Street.
The contents of my new inbox this morning (do yourself a favor and NEVER change site hosts) were as thus: an article on whether or not it is okay to wear shorts to work, an article about how to recycle your suits an ties now that you aren’t wearing them anymore… and so forth. And in between host changes and site redesigns and a new advertising package and my IT guy having a baby girl (CONGRATS Josh!!!) I went to my daughter’s last softball game of the year, where there were two other dads… in ties.
You can stop reading, because J. Press just gave you the answer. By opening a new store adjoining its previous store in New Haven (that’s Connecticut if this is your first week here) the Ivy Icon (if Ivy were a mall J. Press would be both anchors) has told you which way the wind is blowing, so now you can shop there knowing that Ivy is thriving. I did not write “Ivy is ThrIVYing” but I did journal it (I sketch posts before I write them). And you all thought I didn’t do much editing.
Here’s the store:
I don’t know about you, but that looks like an organization that is prospering to me.
Robert Squillaro of J. Press, who in my opinion is one of the unsung heroes of the Ivy Reinvigoration (I have spent time in his office, and when I say I have spent time in his office I mean I have spent the whole time in his office learning – another guy who has forgotten more Ivy than the rest of us will ever know) told me that the plan is to move web fulfillment and logistics to this location as well. But he also said this:
“…making a strong commitment for the future of the brand/company.”
Which is one of my biggest takeaways. At the store you can buy all of the J. Press traditional merchandise AND the Pennant label assortment. Meaning… Ivy isn’t going anywhere but up.