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From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Cable Car Clothiers: Trad By The Bay

I can lay some claim to being a third-generation San Franciscan. My grandparents on both sides settled there, and my parents were raised, met and married there. I grew up an hour north, but that’s close enough for the city to have played an integral part in every stage of my life. After being away

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