Ivy Trendwatch

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From The Editor

  Ivy is a fashion born of a mindset manifested in a lifestyle.  There are values attached:  dignity, the value and power of thought, ethics, hard work, aesthetics, appreciation of all things classic, and the dogged pursuit of excellence.   While Ivy evolves (I haven’t worn socks since Easter) the values don’t.  If you are a

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From The Archives

Bay Rum, The Scent Of Madison Avenue

Today is National Rum Day, the perfect excuse to revisit one of the bay rum stories from our archive. Although this post ran a mere two years ago, it was actually written several before that. No idea if bay rum improves with age (nor my writing, for that matter), but I’m pretty sure rum does.

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Nick Clements’ Ivy House

In 2012 English photographer Nick Clements did a photo shoot entitled “The Ivy House” for the retro magazine Men’s File. The shoot combined modern and vintage clothing and sought to recreate the mood of a ’60s fraternity house. While it’s tough to tell the new clothing from the vintage, the fraternity house mood could hardly be called modern.


Take 8 Ivy: Take It Or Leave It

Today we revisit the sequel to “Take Ivy,” which shows how fast things changed following the fall of the Ivy heyday. * * * The global Ivy Trendwatch continues as a Japanese publisher has re-released “Take 8 Ivy,” photographer Teruyoshi Hayashida’s follow-up to his 1965 tome “Take Ivy.” Sequels are rarely as good as first


The Legendary Take Ivy Film

Before W. David Marx published “Ametora,” his pioneering book on American style in Japan, he wrote several pieces for Ivy Style. Here’s a revisit of a 2011 piece that shines light on Ivy both at home and abroad. * * * Just five years ago, 1965 photo book “Take Ivy” was a rarity. Most sat




Ivy Trendwatch 2.0: The Most Compelling Reimagining Ever

Over the past year or so there have been murmurings — that is, media coverage — of a nascent Ivy League Look trend resurgence, thanks in large part to Rowing Blazers. Now GQ UK has a new article entitled “How Ivy League style came back into the fold.” And to think, it was just half a


Rugged Ivy: Free & Easy’s February Issue

Yes, back in 2011 there was something called “rugged Ivy.” It still exists as a Platonic concept. Make use of it as you see fit. It’s actually the direction I’ve been headed since arriving in Newport.  * * * A friend of mine works at the US office of Japanese men’s magazine Free & Easy,


Ivy Is The New Preppy

  As we close out 2019, here’s a look back. Not at this year, but what was going on 10 long years ago, which in fashion is practically an eternity * * * If you keep an eye on our Ephemera column of news links, you’ve no doubt sensed there’s something zeitgeisty going on. The