Survive 2020 The Old Money Way

The first edition of the Old Money Book was published in 2013. Byron Tully, an American writer living in Paris, recently updated the book to reflect changes in the world since the coronavirus pandemic began. This is a carefully researched, thoughtful, and practical book. It is a must-have for anyone interested in Ivy or traditional



Young Man With A Plan: Catching Up With Jay Butler’s Justin Jeffers

Is there anything more exhilarating and terrifying than trying to launch a business? Perhaps a few things. But what about doing it as a young man full of ambition but no experience? And within the notoriously challenging apparel and footwear industry? But Justin Jeffers is not just a young man, but a “fine young gentleman,”


Ivy Trendwatch: Tout Le Monde Est Preppy

This week discussion erupted — well, at least between a couple guys — regarding whether Ivy-preppy is a truly American style, or a global one because of its varied components and the people who wear it. Well back in 2012 during the last global Ivy trend, the French magazine Monsieur could declare the whole world was


Black Comedy

What is the future of dressing up? Has the pandemic, as many have suggested, killed off proper attire for good? Back in January I published a storybook of “apocalyptic menswear fiction” in which I assembled the entire history of men’s fashion in one place, lit a match and burned it to the ground. And just


Thanksgiving 2020: Come Back And Be Family

One of the many things I remember about my parents across their 55-year marriage is that they always followed politics. When I was little, I’d hear them mention off-handedly about friends or relatives, “Oh, they’re just Republicans.” And when I was older, after their political persuasions had moved right of center, “Oh, they’re just Democrats.”




Rebirth Of The Cool

In 2015, PowerHouse Books, publishers of “Take Ivy,” released another book chronicling midcentury life on the East Coast. “Rebirth of the Cool: Discover the Art of Robert James Campbell” features mostly photos of jazz musicians, along with various shots of life in New York City by a photographer, as the title suggests, in the process


From Ancient Herbs, The Scent Of Sophistication

Yesterday I awoke with one of those inexplicable feelings of esprit. The energies were flowing, the early autumn weather stimulating in its tension of changing seasons, and life felt good. Soon I realized that despite no particular place to go save where whim might take me, I found myself in a pleasantly drawn-out session of


Spirit Of The Times: Brooks Invokes Cool And Classic

On Monday I posted an essay musing on whether we’ve lost the sense of cool, while also arguing that its spirit of detachment, poise and style has been with us at least since the time of Alcibiades. Then yesterday our eminent new professorial contributor took us on a stroll through the Ivy heyday, when Brooks


Word On The Street: Poets On Brooks Brothers

It is remarkable how many references to Brooks Brothers appear in discussions of mid-century American poetry, most of them critical. As the discipline of creative writing grew, more poets found work in the academy. Critics of this new system and the poetry it produced liked to describe these poet-professors as dressed in Brooks Brothers, a


International Men’s Day 2020

Today Ivy Style extends warmest wishes for a happy International Men’s Day, with a little help from Harvard’s theatrical troupe The Hasty Pudding Club.  The above image dates from the 1880s, when men were men. 


Blistering Combination

Our last post ended with a shot of Norman Mailer arm-wrestling Muhammad Ali, or at least pretending to. So in light of that, and because coincidentally I got back into training yesterday, here’s a fresh look at the man born Cassius Clay, who is pictured in the blistering combination of checked jacket and white buttondown.


Manly Trad

Today we revisit one of the great icons of manly trad, who always gave the impression that, at any moment, he might take off his sack jacket, club tie and oxford and arm-wrestle Muhammad Ali. 


Is Cool Even Cool Anymore?

One thing’s for certain: nothing’s funny anymore. Once upon a time, say back in the Middle Ages, monarchs and jesters held the mutual understanding that mocking the king in front of the court was fine, so long as there was a grain of truth to the jest. Today comedians say their audience has become a


Josh Sims’ Icons of Men’s Style

In 2011 Josh Sims released a coffee-table book entitled “Icons of Men’s Style.” The icons in question are not well dressed men but rather clothing items, and include such trad staples as khakis, buttondown shirts, tweed jackets and sack suits. The section on shoes includes some interesting facts about penny and tassel loafers: The origins of


Now And Then: Pandemic Vs. Prepidemic

Yesterday news outlets reported/curated content informing/misinforming us that some 130 Secret Service agents serving President Forty Five have tested positive for the coronavirus pandemic. Things were different under President Reagan during the preppy ’80s, when a pestilential prepidemic caused symptoms such as popped collars and argyle socks. A mustache was believed to grant immunity. 


Comfortably Distinctive: Norman Hilton, 1958

This Norman Hilton advertisement dates from 1958. The copy includes the phrase “comfortably distinctive,” which is a good description of the Ivy League Look in general. Being distinctive while still comfortable is much more challenging, alas, when not wearing a flannel suit and soft-roll collar. But let the principle guide us nevertheless.