The Millennial Fogey

Greenwed!

Ivy Style’s Millennial Fogey columnist Daniel Greenwood was “greenwed” this weekend in Cape Cod, where his family lives, to his lovely fiancée Sarah. The ceremony was held in a charming, rustic Episopal church, with baroque guitar music provided by Robert Wolf, a coworker of Dan’s at J. Press. Wolf also provided reception entertainment with a

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Sponsor News

Peter Blair Seeks Sales And Social Media Associate For Richmond, VA Office

Peter Blair is looking for an energetic professional for our men’s neckwear wholesale company. We are looking for someone who doesn’t mind wearing multiple hats. Must be a self-starter, solution focused, and a proactive problem solver. This position will include advancement opportunities for the right candidate. Duties include but are not limited to: ​ Calling

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From The Archives

There’s Only One Brooks Brothers: Coronet Magazine, 1950

I’ve previously presented two articles on Brooks Brothers from the troubled Marks & Spencer era. This one, from four decades earlier, was featured in the September, 1950 issue of the Esquire-owned digest Coronet, and also reflects a time of corporate management change. In 1946 Brooks Brothers was bought by the Washington, DC department store known

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Millennial Fogey: Gilding The Lilly

Launched Sunday, Lilly Pulitzer for Target has already come and gone —quite quickly, as a matter of fact. It was a masterful act of marketing for Lilly’s parent company, Oxford Industries, whose stock leapt 7 percent. Target itself comes away with slightly less to brag about, with thousands of irate customers walking away with empty



What Now? The Uncertain Future Of Neo-Prep

To speak of preppy-with-a-twist among trad purists is to garner reactions ranging from “What does this have to do with Ivy style?” to “Stop wasting my Internet, I want to look at old advertisements.” But as much as Ivy stylers would like to forget it, the apparel industry does not operate within fixed genre parameters.


Slightly Im-Pressed: A Snowy Stroll To York Street

Following a particularly gluttonous holiday season I reigned in my appetite and lost a spot of weight. Feeling healthy and trim, yesterday I set out in the blizzard’s aftermath to visit the newly opened J. Press York Street store and see if I could squeeze into anything. I had fairly low expectations based on the