Sperry is ready for fall with a new collection hearkening back to those Ivy Varsity days. I like the pictures and the vibes even if I don’t love this collection. Sperry for life, though! I’m still getting nice mileage from one of their summer boat shoes.
Images, logos and mascots are memorable and a useful branding technique. One of our favorite preppy bears has revealed itself in a new iteration. The Polo bear this time ready to head off to college.
This particular Polo Bear debuted in 1996 and has never appeared on a sweater — until now.
It seems like there is a new preppy collaboration every couple of weeks, and this August should be no different with Rowing Blazers and Murrays Toggery Shop at it again:
Rowing Blazers is launching a limited edition collaboration with Murray’s Toggery. The collection includes a Nantucket Red dad hat and bucket hat; two custom rugby shirts; a t-shirt; canvas Nantucket Red shorts, and a custom co-branded banker bag—all featuring our own irreverent take on the iconic Murray’s label, with an outline of Manhattan Island instead of Nantucket Island.
The Japanese brand Beams is also going Ivy:
The collection highlights a large selection of outerwear that includes pullovers, lightweight jackets, cardigans, blazers, letterman jackets and more. Classic patterns that are reminiscent of retro Ivy League style such as argyle, flannel, tweed and vertical stripes inform the outerwear pieces as well as collared shirts and sweaters.
And speaking of Japan, who wears Thom Browne? Old Japanese men, for one.
They say August is the Sunday of the summer, it’s not too early to be planning those autumn outerwear choices. — MAWULI GRANT AGBEFE