The latest Ne0-Prep news comes via Ralph Lauren’s online magazine, which has several prep-themed feature stories in the latest issue.
Writer Sean Hotchkiss has the requisite “rule-breaking” take on prep, as ever since the invention of rock-and-roll in 1954, everything in American pop culture must break rules instead of upholding them. Of course, it’s tough to break rules when there aren’t any left, in which case one must break antiquated rules. But I digress. Here’s a snippet:
But the rebel spirit embedded in true prep style is the opposite of the gin and tonic–swilling vacationer. The uptight, croquet-playing prep that rose to prominence in popular culture on the back of 1980’s Official Preppy Handbook is a distraction from the more controversial preps that came before him. Prep was the early uniform of changing times, and the counterculture. Allen Ginsberg? Wore Christmas sweaters. Jack Kerouac? Loved his khakis. When Hajime Hasegawa and Toshiyuki Kurosu came stateside to Ivy League campuses in the 1960s to photograph students for their now seminal prep book, Take Ivy, they found not conformist prepsters, but subversive style icons—young men who took their father’s dusty trends and turned them on their heads: rumpled, hyper-cropped military chinos, baggy anoraks, an apparent allergy to socks…
Nex up is a piece called “The Preppiest Thing I Own” and features writer David Coggins with his first edition of “The Great Gatsby,” as well as FE Castleberry looking unabashedly unprep.
Coggins also pens a piece on madras, which you can find here.
Next we have “The Preppiest Cars Of All Time“
And finally there’s a rerun of a khaki story I did a couple years ago. — CC