1960s

For Pete’s Sake: March “Mad”-ness Continues

March Madras carries on, but now it’s back to madness — mad as in “Mad Men,” which returns to TV this Sunday night after a 17-month hiatus. The setting is now 1965, so the clock is ticking in the closets of these Ivy-clad* Madison Avenue guys. Pictured above is a still from the new season


Bass From The Past

This is our third post based on vintage Bass advertisements, which have now been consolidated into this one post. A walks through American history in the footsteps of one of its singular shoes. — CC


George Frazier & Lord Of New York

Lord Of New York may sound like a comic-book villain, but it’s actually a lesser-known Ivy haberdasher. It came up in conversation at a Paul Stuart event recently with a fellow who sells menswear on eBay under the username mack11211. Mack told me about a few bespoke Lord suits made in 1963 he has for


Slim-Fit Shirts Ain’t Trad?

To those who complain that slim-fit shirts are evidence of Brooks Brothers having lost its way, the brethren have offered them for at least 25 years, as this late ’80s catalog shows. In general, WASPy preppy types have preferred a generous cut to their clothing, and the sack suit got its name for a reason.


A Tale Of Two Suitings: Brooks in the ’50s & ’60s

Ivy Style contributor and Newton Street Vintage proprietor Zachary DeLuca returns after a long absence with this dissection of two vintage Brooks Brothers suits. For additional photos, visit his tumblr The Suit Room. One of the best things about my job is that every so often I come across a piece so good that I



Ivy For The Masses: The h.i.s. Brand

H.I.S Inc. may be the missing link between workwear and Ivy-styled clothing. The company was originally founded as Honesdale manufacturing in 1923 by Henry I. Siegel. It specialized in workwear, including denim, and was a contract manufacturer for JC Penny and Montgomery Ward. The firm was headquartered in New York with manufacturing facilities in Tennessee.


Penthouse Serenade: Hef on Ivy, 1960

If you’re a sucker for the “Mad Men” vibe of cool dudes, sexy chicks and midcentury style, you should really check out “Playboy’s Penthouse,” Hugh Hefner’s variety show from the early days of his budding Playboy empire. Episodes are available on DVD, including through Netflix. The episodes were taped in a party atmosphere that brought


The Swiss Army Knife of Tailored Jackets

I banged out a little piece on the navy blazer for Gilt MANual, calling it the Swiss Army Knife of tailored jackets. And yes, I’ve actually worn it as a warm-up jacket to the tennis court. That’s probably a bit affected. But it’s all part of downplaying the blazer’s stuffiness, since many guys find them


Ivy Trendwatch: WWD On Upcoming Preppy Book

Last week Women’s Wear Daily ran a feature on the upcoming book “Preppy: Cultivating Ivy Style,” by Jeffrey Banks and Doria de La Chapelle. Among other things, the story includes the great photo above of Deerfield Academy’s class of 1961. The story’s author, David Lipke, goes on to note preppy style’s relative imperviousness to change


JFK Buttoned Down

Today is Jacqueline Kennedy Onassis’ birthday (she would have been 82), and obliquely in her honor we present a photo of her late husband captured wearing a buttondown collar, which he eschewed upon entering the national spotlight, saying they were “too Ivy League.” — CC


Romance at Eastern Kentucky University, 1963

The French preppy blog Greensleeves To A Ground dug up a series of photos depicting couples at Eastern Kentucky University from 1963-1964. Plenty of chinos, penny loafers, collegiate haircuts, and third button on the back of shirt collars. Not to mention young couples gazing longingly into each other’s eyes at the most feverish “should we


Bicycle Week: Take a Ride with Take Ivy

As I suggested in the rececent olive post, now that we’ve all drunk in the big picture, the atmosphere, of “Take Ivy,” I think the reason to return to it will be in order to look specifically at certain things like shoes, haircuts, trousers, and, in this case, bicycles. The three “Take Ivy” authors felt


Bicycle Week: A Velocipede Miscellany

Yeah that headline is a bit florid. But hey, this ain’t Junior-College-Style.com. Bike Week continues (not concludes) with a random assortment of images. First, the Gant bicycle, which was released about a year ago with a price tag of $995. Only 25 were made available in the US, and as of a month ago there


Take Olive: Drab Dress on the College Campus

Now that the style world has been able to pore over “Take Ivy” without having to pay $1,500 to do so, I think the lasting legacy of the book will be isolating certain motifs. It’s like rewatching a movie: First you take in the whole, and then in subsequent viewings you focus on more subtle



Jazz vs. Ivy: All The Fine Young Cannibals, 1960

Jazz and Ivy duel for the affections of Natalie Wood in “All the Fine Young Cannibals,” a largely forgotten melodrama released a half a century ago. The film has not been released on DVD, but there are used VHS copies floating about, and if you search the web you might find a digital version. “All


Lost Treasure: O’Connell’s Uncovers ’60s-Era Tweed Stash

O’Connell’s is a big place. How big? Big enough for 26 tweed sportcoats to get lost for decades. Owner Ethan Huber recently discovered a stash of two dozen tweed sportcoats made shortly after the store opened in 1959. The jackets have all the Ivy details straight from the heyday: natural shoulders, three-button fronts, narrow lapels,


The Man Who Brought Ivy To Japan

In celebration of powerHouse Books’ publication of “Take Ivy” on August 31, Ivy-Style examines the life and career of Kensuke Ishizu, founder of Japanese clothing company VAN JACKET and the man who commissioned “Take Ivy.” The article is by W. David Marx, who previously wrote on the Japanese youth cult the Miyuki-zoku. Marx himself has


Princeton Newsreel, 1961

Our latest video from the Princeton Campus Life channel on YouTube is just the thing to get you in the mood for the release of “Take Ivy” next week. It’s another long one, but worth watching in full. Students in jackets and ties make their first appearance at 4:26, and return repeatedly, so be patient


Southern Comfort: Shag The Movie, 1989

“Take Ivy” is full of students wearing shorts, untucked oxfords and Weejuns without socks. This begs the question: Did the look originate on Yankee campuses, or did the practice originate in the South, with Southern students taking the look North with them when they headed off to college? Made in 1989 and set in Myrtle


Take Ivy: Last Gasp of the Ivy League Look

When powerHouse Books releases the first English-language edition of “Take Ivy” on August 31, eager readers will finally get a chance to see its enchantingly atmospheric photos as they were meant to be seen: within the hardbound covers of a picture book. Though widely disseminated on the Internet, scanned photos seen on a computer screen


Bleach Bum: Adler’s Clean White Socks

Back in the heyday there was only one white sock for the college man to wear with his Weejuns: wool ones by Adler. Though the ad above testifies to Adler’s pristine whiteness, it was actually much cooler to bleach them a sickly yellow color. I stumbled across the above image (which you can find on