Today Baracuta, maker of the iconic G9 jacket, announced it has drawn the zipper on a new website with ecommerce features as well as a generous dose of brand heritage. Baracuta was founded in England in 1937 and is currently owned by the Bologna-based company WP Lavori In Corso, which is currently planning a flagship retail store in London, plus Baracuta shops in other major cities.
During the Ivy heyday the Baracuta jacket entertained a certain popularity on campus, as this 1960 ad from the Yale Daily News shows:
Frequent comment-leaver Old School alerted us to this 1966 Gant ad, which he’d found on the web but didn’t think had been tumblred to death.
The ad copy attests to correctness of Gant’s oxford buttondowns, including its “casual roll of the collar.” (Continue)
Every so often while working the Ivy beat, I come across an historical document so utterly anathema to the world of today that it feels like it’s from another universe.
Case in point, this advertisement just dug up by assistant editor Chris Sharp. It ran in a May, 1961 edition of the Brown University school newspaper, and is interesting for a number of reasons.
First, the otherworldliness. The ad (which, once again, ran in a college newspaper), argues that before students head home for summer vacation, they should get themselves not Bermuda shorts and madras shirts — and certainly not flip-flops — but a “frothy” new Dacron-blend suit! The selling point seems to be that they’ll be greeted by their home town as a young man whose future success is already assured, even if he’s still not old enough to drink. (Continue)
Our recent post on striped sportcoats included a vintage ad by Clipper Craft Clothes, and so we thought it worth following up with a gallery devoted to the brand. During the heyday of the Ivy League Look, Clipper Craft was a brand that explicitly touted its Ivy authenticity in advertorials placed in mainstream magazines.
In 2009 a short thread was started at the Ask Andy Trad Forum in which a member dug up some info on the origins of the brand, which was founded in Boston. By the heyday, the brand was championing its “New England tailoring” along with its affordable prices. It also created a campaign with tiger heads grafted onto its suits, from back when “tiger” was common slang for a ladies’ man: (Continue)
Recently James Kraus, who authored a piece for Ivy Style on bachelor cuisine, shared with us a post from his vintage automotive blog, Auto Universum.
The piece centers around Art Fitzpatrick and Van Kaufman, the Matisse and Picasso of automotive illustration. Writes Kraus:
These lush images depicted scenes of glamour and sophistication populated by suave, cosmopolitan and well attired individuals, always accompanied by a larger-than-life Pontiac with shimmering chrome and glistening paintwork.
Indeed, compared to the generic images used to sell luxury car today, Fitzpatrick and Kaufman’s images are grounded in specific and rarefied real-world contexts: political election nights, hotels in Beverly Hills, exclusive enclaves of Manhattan, horse races, country clubs, lakeside cabins, yacht harbors, and fashionable ports of call from Rio and Barbados to Portofino and Monaco for the Grand Prix.
Each plate also has a beautiful woman who’s either admiring the car, or sitting safe and serene inside the enormous Yank tank.
For more on the artists, check out Kraus’ post. And if you can spare a few minutes for daydreaming, scroll through the images at the official site for Art Fitzpatrick and surrender to reveries of Hitchcockian glamor and intrigue. Below is a sampling to get your imagination piqued. — c C m (Continue)