1960s

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Preppies Vs. Hippies: The Ivy League Guidebook, 1969

In 1969, when the Ivy League was shedding Weejuns and growing sideburns at an alarming rate, three students — Andrew Tobias, Arnold Bortz and Caspar Weinberg — published “The Ivy League Guidebook.” Exactly as its title would suggest, the book is aimed at incoming freshman and devotes a chapter to each school, plus general sections


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Madras Season: Dexys Midnight Runners

When madras season officially opened on Memorial Day, we ran a post showing George HW Bush clad in a madras sportcoat in company that wasn’t exactly wearing the same (can you imagine Obama or Romney doing that in 2012?) Now that July 4th marks our deeper descent into madras, this time we show the fabric


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Jazz, Surfing And Poetry On A Summer’s Day

Today is the first day of summer. You probably don’t need a calendar to tell you that, as the entire United States is getting scorched with its first nationwide heat wave. But summer’s aren’t endless, so make hay — or whatever else you like to do from June to August — while the sun shines.


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Mitt Romney: A Preppy, Ivy Kinda Guy

Yesterday a link to a slideshow of the young Mitt Romney somehow made its way into my inbox. I took a look and wasn’t surprised to learn that the son of Michigan’s governor and former prep school student was raised on natural shoulders, oxford buttondowns and rep ties. At least while it was current and


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Gant Takes Yale Co-op Collection Global

Yesterday Gant took its Yale Co-op collection global. Released last year in the New Haven store, the collection is now available online and in Gant stores across Europe and Asia. The release is backed by a hefty marketing campaign that includes photos of current Yale students and faculty, as well as vintage images such as


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Spring Fling: 1960s Bermuda College Week Footage

Looking to regain a foothold in the Spring Break market, The Bermuda Department of Tourism dedicated themselves last year to relaunching College Week in the form of Bermuda Spring Break 2012. Taking a page from the old College Week, students were given a pass for all sponsored events, complimentary food, free public transportation and discounted


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For Pete’s Sake: March “Mad”-ness Continues

March Madras carries on, but now it’s back to madness — mad as in “Mad Men,” which returns to TV this Sunday night after a 17-month hiatus. The setting is now 1965, so the clock is ticking in the closets of these Ivy-clad* Madison Avenue guys. Pictured above is a still from the new season


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Bass From The Past

This is our third post based on vintage Bass advertisements, which have now been consolidated into this one post. A walks through American history in the footsteps of one of its singular shoes. — CC


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George Frazier & Lord Of New York

Lord Of New York may sound like a comic-book villain, but it’s actually a lesser-known Ivy haberdasher. It came up in conversation at a Paul Stuart event recently with a fellow who sells menswear on eBay under the username mack11211. Mack told me about a few bespoke Lord suits made in 1963 he has for


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Slim-Fit Shirts Ain’t Trad?

To those who complain that slim-fit shirts are evidence of Brooks Brothers having lost its way, the brethren have offered them for at least 25 years, as this late ’80s catalog shows. In general, WASPy preppy types have preferred a generous cut to their clothing, and the sack suit got its name for a reason.


Picture Show: Hollywood And The Ivy Look

As the editor of Tradsville’s news gazette for the past three years, I’ve been obliged to work my beat with at least some attempt at assiduity. That includes keeping an unjaundiced eye on the discourse at Talk Ivy, a discussion forum hosted at filmnoirbuff.com whose members are mostly from the UK and Continental Europe. From


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A Tale Of Two Suitings: Brooks in the ’50s & ’60s

Ivy Style contributor and Newton Street Vintage proprietor Zachary DeLuca returns after a long absence with this dissection of two vintage Brooks Brothers suits. For additional photos, visit his tumblr The Suit Room. One of the best things about my job is that every so often I come across a piece so good that I


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What A Catch: Vassar Versus Ivies Touch Football

“Vassar College’s touch football team today issued a challenge to the Kennedy family in Washington: play us,” announced The Poughkeepsie Journal in November 1962. The reason for such sporting confidence? In the fall of that year, Vassar students had formed the first all-female college touch football teams. With names like the Joss Jocks, Noyes Nymphs



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Ivy For The Masses: The h.i.s. Brand

H.I.S Inc. may be the missing link between workwear and Ivy-styled clothing. The company was originally founded as Honesdale manufacturing in 1923 by Henry I. Siegel. It specialized in workwear, including denim, and was a contract manufacturer for JC Penny and Montgomery Ward. The firm was headquartered in New York with manufacturing facilities in Tennessee.


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Penthouse Serenade: Hef on Ivy, 1960

If you’re a sucker for the “Mad Men” vibe of cool dudes, sexy chicks and midcentury style, you should really check out “Playboy’s Penthouse,” Hugh Hefner’s variety show from the early days of his budding Playboy empire. Episodes are available on DVD, including through Netflix. The episodes were taped in a party atmosphere that brought


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The Swiss Army Knife of Tailored Jackets

I banged out a little piece on the navy blazer for Gilt MANual, calling it the Swiss Army Knife of tailored jackets. And yes, I’ve actually worn it as a warm-up jacket to the tennis court. That’s probably a bit affected. But it’s all part of downplaying the blazer’s stuffiness, since many guys find them


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Ivy Trendwatch: WWD On Upcoming Preppy Book

Last week Women’s Wear Daily ran a feature on the upcoming book “Preppy: Cultivating Ivy Style,” by Jeffrey Banks and Doria de La Chapelle. Among other things, the story includes the great photo above of Deerfield Academy’s class of 1961. The story’s author, David Lipke, goes on to note preppy style’s relative imperviousness to change


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JFK Buttoned Down

Today is Jacqueline Kennedy Onassis’ birthday (she would have been 82), and obliquely in her honor we present a photo of her late husband captured wearing a buttondown collar, which he eschewed upon entering the national spotlight, saying they were “too Ivy League.” — CC


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Art of the Deal: 1960s Japanese Playing Cards

As an encore to last week’s Japanese illustration gallery, here’s a super-cool discovery: A pack of 1960s playing cards using cover art for the magazine Heibon Punch, by artist Ayumi Ohashi. The cards, our translator tells us, depict a wide range of social situations and leisure activities and the proper attire for each. — CC


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Romance at Eastern Kentucky University, 1963

The French preppy blog Greensleeves To A Ground dug up a series of photos depicting couples at Eastern Kentucky University from 1963-1964. Plenty of chinos, penny loafers, collegiate haircuts, and third button on the back of shirt collars. Not to mention young couples gazing longingly into each other’s eyes at the most feverish “should we


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Bicycle Week: Take a Ride with Take Ivy

As I suggested in the rececent olive post, now that we’ve all drunk in the big picture, the atmosphere, of “Take Ivy,” I think the reason to return to it will be in order to look specifically at certain things like shoes, haircuts, trousers, and, in this case, bicycles. The three “Take Ivy” authors felt


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Bicycle Week: A Velocipede Miscellany

Yeah that headline is a bit florid. But hey, this ain’t Junior-College-Style.com. Bike Week continues (not concludes) with a random assortment of images. First, the Gant bicycle, which was released about a year ago with a price tag of $995. Only 25 were made available in the US, and as of a month ago there