1960s

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What A Catch: Vassar Versus Ivies Touch Football

“Vassar College’s touch football team today issued a challenge to the Kennedy family in Washington: play us,” announced The Poughkeepsie Journal in November 1962. The reason for such sporting confidence? In the fall of that year, Vassar students had formed the first all-female college touch football teams. With names like the Joss Jocks, Noyes Nymphs



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Ivy For The Masses: The h.i.s. Brand

H.I.S Inc. may be the missing link between workwear and Ivy-styled clothing. The company was originally founded as Honesdale manufacturing in 1923 by Henry I. Siegel. It specialized in workwear, including denim, and was a contract manufacturer for JC Penny and Montgomery Ward. The firm was headquartered in New York with manufacturing facilities in Tennessee.


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Penthouse Serenade: Hef on Ivy, 1960

If you’re a sucker for the “Mad Men” vibe of cool dudes, sexy chicks and midcentury style, you should really check out “Playboy’s Penthouse,” Hugh Hefner’s variety show from the early days of his budding Playboy empire. Episodes are available on DVD, including through Netflix. The episodes were taped in a party atmosphere that brought


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The Swiss Army Knife of Tailored Jackets

I banged out a little piece on the navy blazer for Gilt MANual, calling it the Swiss Army Knife of tailored jackets. And yes, I’ve actually worn it as a warm-up jacket to the tennis court. That’s probably a bit affected. But it’s all part of downplaying the blazer’s stuffiness, since many guys find them


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Ivy Trendwatch: WWD On Upcoming Preppy Book

Last week Women’s Wear Daily ran a feature on the upcoming book “Preppy: Cultivating Ivy Style,” by Jeffrey Banks and Doria de La Chapelle. Among other things, the story includes the great photo above of Deerfield Academy’s class of 1961. The story’s author, David Lipke, goes on to note preppy style’s relative imperviousness to change


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JFK Buttoned Down

Today is Jacqueline Kennedy Onassis’ birthday (she would have been 82), and obliquely in her honor we present a photo of her late husband captured wearing a buttondown collar, which he eschewed upon entering the national spotlight, saying they were “too Ivy League.” — CC


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Art of the Deal: 1960s Japanese Playing Cards

As an encore to last week’s Japanese illustration gallery, here’s a super-cool discovery: A pack of 1960s playing cards using cover art for the magazine Heibon Punch, by artist Ayumi Ohashi. The cards, our translator tells us, depict a wide range of social situations and leisure activities and the proper attire for each. — CC


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Romance at Eastern Kentucky University, 1963

The French preppy blog Greensleeves To A Ground dug up a series of photos depicting couples at Eastern Kentucky University from 1963-1964. Plenty of chinos, penny loafers, collegiate haircuts, and third button on the back of shirt collars. Not to mention young couples gazing longingly into each other’s eyes at the most feverish “should we


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Bicycle Week: Take a Ride with Take Ivy

As I suggested in the rececent olive post, now that we’ve all drunk in the big picture, the atmosphere, of “Take Ivy,” I think the reason to return to it will be in order to look specifically at certain things like shoes, haircuts, trousers, and, in this case, bicycles. The three “Take Ivy” authors felt


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Bicycle Week: A Velocipede Miscellany

Yeah that headline is a bit florid. But hey, this ain’t Junior-College-Style.com. Bike Week continues (not concludes) with a random assortment of images. First, the Gant bicycle, which was released about a year ago with a price tag of $995. Only 25 were made available in the US, and as of a month ago there


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Take Olive: Drab Dress on the College Campus

Now that the style world has been able to pore over “Take Ivy” without having to pay $1,500 to do so, I think the lasting legacy of the book will be isolating certain motifs. It’s like rewatching a movie: First you take in the whole, and then in subsequent viewings you focus on more subtle



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Jazz vs. Ivy: All The Fine Young Cannibals, 1960

Jazz and Ivy duel for the affections of Natalie Wood in “All the Fine Young Cannibals,” a largely forgotten melodrama released a half a century ago. The film has not been released on DVD, but there are used VHS copies floating about, and if you search the web you might find a digital version. “All


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Lost Treasure: O’Connell’s Uncovers ’60s-Era Tweed Stash

O’Connell’s is a big place. How big? Big enough for 26 tweed sportcoats to get lost for decades. Owner Ethan Huber recently discovered a stash of two dozen tweed sportcoats made shortly after the store opened in 1959. The jackets have all the Ivy details straight from the heyday: natural shoulders, three-button fronts, narrow lapels,


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The Man Who Brought Ivy To Japan

In celebration of powerHouse Books’ publication of “Take Ivy” on August 31, Ivy-Style examines the life and career of Kensuke Ishizu, founder of Japanese clothing company VAN JACKET and the man who commissioned “Take Ivy.” The article is by W. David Marx, who previously wrote on the Japanese youth cult the Miyuki-zoku. Marx himself has


Princeton Newsreel, 1961

Our latest video from the Princeton Campus Life channel on YouTube is just the thing to get you in the mood for the release of “Take Ivy” next week. It’s another long one, but worth watching in full. Students in jackets and ties make their first appearance at 4:26, and return repeatedly, so be patient


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Southern Comfort: Shag The Movie, 1989

“Take Ivy” is full of students wearing shorts, untucked oxfords and Weejuns without socks. This begs the question: Did the look originate on Yankee campuses, or did the practice originate in the South, with Southern students taking the look North with them when they headed off to college? Made in 1989 and set in Myrtle


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Take Ivy: Last Gasp of the Ivy League Look

When powerHouse Books releases the first English-language edition of “Take Ivy” on August 31, eager readers will finally get a chance to see its enchantingly atmospheric photos as they were meant to be seen: within the hardbound covers of a picture book. Though widely disseminated on the Internet, scanned photos seen on a computer screen


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Bleach Bum: Adler’s Clean White Socks

Back in the heyday there was only one white sock for the college man to wear with his Weejuns: wool ones by Adler. Though the ad above testifies to Adler’s pristine whiteness, it was actually much cooler to bleach them a sickly yellow color. I stumbled across the above image (which you can find on


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Mission Accomplished: Robert Culp, 1930-2010

Last week saw the passing of actor Robert Culp, who starred in the ’60s TV show “I Spy.” Last year Ivy-Style contributor Zachary DeLuca wrote a fine tribute to the show, in which Culp plays a former tennis star turned secret agent generously costumed in natural-shouldered suits and buttondown collars. The post can be found


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Boyer on Langrock, Princeton’s Legendary Campus Shop

When I was an undergraduate at Moravian College in Bethlehem, PA, there was a wonderful campus shop on Main Street called Tom Bass. It served three colleges and a university (Moravian, Muhlenberg, Lafayette and Lehigh University), and it stocked many of the iconic Ivy League labels: suits by Southwick, buttondowns by Gant and Sero, Pringle