Pace-Setting Traditionalists: Davidson College, 1969

Thanks to regular comment-leaver “SE” for the recent head’s up on the 1969 Davidson College yearbook, from which I took these screenshots. Yearbooks always provide a fascinating look at college life from the past, and you’ll find several things noteworthy here from a dress and deportment angle.

Davidson is located in North Carolina, and the first thing you may notice is the wide variety in formality. In one of the fraternity photos, for example, you see everything from three-piece suits to workwear. Campus shots still show plenty of jackets and ties, though keep your eye out for the guy in denim jacket and jeans.

The class photos offer the chance to survey the range of haircuts, and note how the freshman are already starting to look more hirsute.

Finally, there are two great ads from the local campus shops, one of which employs a tagline that perfectly sums up the Ivy League Look: “Clothes for the pace-setting traditionalist.” — CC


6 Comments on "Pace-Setting Traditionalists: Davidson College, 1969"

  1. “Girls were girls, and men were men…”

  2. If anyone is curious; Photo 4: Austin-Healey “Bugeye” Sprite Mark I and 1967 Chevrolet Chevelle SS 396 Sport Coupe.

  3. “The finest in collegiate fashions.”

  4. Houghton M | April 1, 2017 at 1:13 am |

    John Mack & Son seems to have gone out of business, but Rush Wilson Ltd is alive and well:

  5. Edward Aisthorpe | November 21, 2017 at 6:06 pm |

    Top photo, back left. Prince Charles?

  6. Colleges used to have yearbooks? How strange.

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