1960s

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Heyday Harvard

While researching the Harvard dorm rooms post for Masculine Interiors last week, I came across some student shots from the late ’40s up to 1960 or so. Note filthy sneakers in top image. — CC  



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The Fall And Rise Of The Ivy League Look

After nearly six months of silence, the blog known as The Ivy League Look — where commentary by the anonymous curator is “kept to a minimum” — came back with a post yesterday with the 1965 ad above for campus clothes from Benoits. Head over there to check out the well organized collection of advertisements,



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Dateline 1960: A Time For Greatness — Updated

Update: A time for greatness indeed. Cuban cigars will become legal for the first time since the Kennedy administration. * * * The last in our troika of JFK-themed posts is the announcement of a new book by Taschen. The $150 tome reproduces the article “Superman Comes To The Supermarket,” which Norman Mailer penned for


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Where It’s Always 1963

Tonight the SyFy channel debuts a new series called “Ascension,” inspired by the JFK administration’s Project Orion. The premise is that in 1963 a group of men, women and children were launched into space as part of a secret government program. Now it’s 50 years later, and they’re suddenly questioning the truth behind their mission.



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The Postgraduate

Somehow I don’t think Benjamin Braddock looked like this much longer after the film ends. From a 1962 issue of Esquire. — CC  



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Where Main Street Meets The Elite

This ad from mass-market clothier Galey & Lord dates from 1965. But apparently that’s no random model who sat for the portrait. According to textilehistory.org: In the mid-1960s, six prominent socialites had their portraits painted by Henry Koehler. The garments were crafted using G&L fabrics. Ads appeared in the New York Times Feb 2, 1965.



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Last Call: The End Of The Metro-North Bar Car

On Friday the Metro-North line, which runs from Grand Central Station up through Connecticut, served its last alcoholic beverage. Perfect excuse to revisit this LIFE Magazine photo gallery from Ivy Style’s first year. — CC


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Secret Society: NSA Recruiting Ads At Brown, 1968

Associate editor Christopher Sharp follows up on our last post, a slideshow on the Brown engineering department, with these late ’60s recruitment ads from Brown’s college newspaper. * * * While perusing the archives of a Brown University student newspaper, I found myself venturing where most traditionalists dare not tread: the late ’60s. My intent


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Brown University Engineering Students, Circa Early ’60s

I believe it was Derek at Die Workwear! who stumbled upon this, or stumbled upon another stumbler. Either way, it’s a great chronicle of student dress during the Ivy heyday, including plenty of white socks, shorts hems, and penny loafers. — CC


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Haircuts: Ivy League Versus Beatles

Last night the CBS evening news did a story on Joe Brown of Pensacola, FL, who is still a hardworking barber at the age of 98. Patrons were asked, as they should have been, whether they feel safe in the hands of a nearly century-old tonsorian, especially when he breaks out the straight razor. But



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Stanley Blacker, Mr. Sport Coats

As our exploration of “cool Ivy” continues, assistant editor Chris Sharp examines this Stanley Blacker advertisement, which is held in special reverence in the jazzier corners of Tradsville. * * * This Stanley Blacker advertisement is from 1965 and features an American blazer being offered at a British store. When it appeared on the Film


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JFK On PBS

 Tonight at 9 PM is the premiere of a new JFK documentary on PBS. Here’s the description: Forever enshrined in myth by an assassin’s bullet, Kennedy’s presidency long defied objective appraisal. Recent assessments have revealed an administration long on promise and vigor, and somewhat lacking in tangible accomplishment. His proposals for a tax cut and


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New Baracuta Website Unzipped

Today Baracuta, maker of the iconic G9 jacket, announced it has drawn the zipper on a new website with ecommerce features as well as a generous dose of brand heritage. Baracuta was founded in England in 1937 and is currently owned by the Bologna-based company WP Lavori In Corso, which is currently planning a flagship


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The Casual Roll: Gant x Yale, 1966

Frequent comment-leaver Old School alerted us to this 1966 Gant ad, which he’d found on the web but didn’t think had been tumblred to death. The ad copy attests to correctness of Gant’s oxford buttondowns, including its “casual roll of the collar.”


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Must-Have Summer Vacation Item: The Dacron Suit, 1961

Every so often while working the Ivy beat, I come across an historical document so utterly anathema to the world of today that it feels like it’s from another universe. Case in point, this advertisement just dug up by assistant editor Chris Sharp. It ran in a May, 1961 edition of the Brown University school




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