Dateline ’67: Madras, Seersucker And The Rising Sunshine

Although it’s 2018 and no longer the dubious 50th anniversary of the fall of the Ivy League Look, we can still continue our Dateline ’67 series. This one comes not from the twilight of the Ivy heyday in America, but from the dawning, rising sun of Japan. Tokyo-based W. David Marx tweeted out this vintage image from pioneering Japanese Ivy brand VAN Jac yesterday, and it likely has you longing for madras, seersucker and sunshine.

Check out Marx’ book on the history of Ivy in Japan, “Ametora,” here. — CC

7 Comments on "Dateline ’67: Madras, Seersucker And The Rising Sunshine"

  1. I love the batik-print jacket on the guy in the background. Too cool! I wish J. Press or Brooks would bring back batik print.

  2. One clue that it’s 1967 is the rather wide belt.

  3. Photo looks like an album cover for a late ‘90’s alternative/pop group…I guess it speaks to the timelessness of good clothing.

  4. Enjoy your site. Thank you

  5. Fumio Adachi | March 11, 2018 at 8:45 pm | Reply

    I miss this photo well. I guess this photo is from Japanese “Mens Club” Magazine page. I recognize a Japanese words in the left bottom corner, “ケープ” which is Cape, Cape Cod.
    Van Jacket Inc. had “Cape Cod Spirit” sales campaign in 1967. However photos were taken at beach in Japan.

  6. Van is open just to the west of Omotesando station, on the 2nd floor of a smaller building. You can see the sign from the street.

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