The Rights Stuff: The Publication of “Take Ivy”

It’s been nine years since the publication of a mysterious Japanese picture book called “Take Ivy.” The following is our 2010 interview with Wes Del Val, vice president and associate publisher at powerHouse Books, on how the viral phenomenon came about. * * * IS: “Take Ivy” isn’t due to come out for another month,


Fall 2019 Rhinelander Mannequins

Last week I visited Ralph Lauren’s Madison Avenue flagship, known as the Rhinelander, and took some shots of the mannequins. Apologies for photo quality as lighting was exceptionally bright. There were logos galore — the final shot exemplifies the rule that all fashion ends in excess — even in the Purple Label collection. Speaking of


Twilight in Vermont: The Rise and Fall of the Moriarty Ski Hat

If there’s one character in “The Official Preppy Handbook” who could be singled out for derision, it’s the skier. Wearing mirrored sunglasses and a cocky sneer, he looks like the kind of guy you’d hate everything about. Everything, that is, except his ski cap from Moriarty of Stowe, Vermont. For five decades the Moriarty cap


The Nordic Sweater

Yesterday’s post on the LL Bean Norwegian sweater drew a helpful comment from a genuine Norwegian in our Facebook group. Although I’m sitting in a new deadstock sweater from Dale of Norway, the member told us about another storied knitwear brand called Devold. That’s a pretty good nickname for me, as in Da’ ‘Vold, though


Prep Membership Card: The LL Bean Norwegian Sweater

In the 1980s, I would stroll through the oak grove of my small college campus clad in a well worn pair of chinos, cream-colored turtleneck, a pink Brooks oxford and an LL Bean Norwegian Sweater. I was confident in believing I had found the perfect sweater that would be around forever. Boy was I wrong.


Brooks Brothers Made In China: Better Than Brioni?

This post from 2013 sheds a different light on the made-in-China issue explored in our last post. * * * James here is holding out my latest sportcoat to wear today. It’s the same one I’m wearing in the previous post, which a reader inquired about. It’s actually this jacket from Brooks Brothers; I’d been


Should You Purge Your Made-In-China Clothing?

For years Tradsville has lamented how many classic items are now made overseas, and so, in the wake of the China-NBA story this week, I asked Ivy Style’s Facebook group if anyone had become inspired to engage in a personal embargo on items made in China. Here’s what some members said: Interesting question. However, it


Return Of The Preppy Jerk, And This Time It’s Twins

The archetypal preppy jerk has returned to take his place of privilege in the pop culture pantheon. Netflix has a new show out called “The Politician” which features twin brothers and a Southern California setting whose style is inspired by Slim Aarons, Wes Anderson, JFK, and ’80s Ralph Lauren ads. The brothers are played by


Ivy Trendwatch: It’s The Sixties All Over Again

Menswear writer Stuart Husband, whose credits include The Rake, has a new piece at FashionBeans.com called “How ’60s fashion still puts swagger into menswear.” The piece focuses on the UK and ’60s styles in general, but there is some mention of our cherished style here: The prime look, for [Michael] Caine and his working-class-made-good peers,


Princeton, 1962: As “Take Ivy” As It Gets

As a follow-up to our last post, a circa 1950 video on Princeton’s crew team, here’s another vintage gem from the Princeton Campus Life YouTube channel: a 25-minute, professionally shot and scripted orientation film from 1962, dead center of the Ivy heyday. It’s all here: “Princeton” haircuts, stretched-out Shetland sweaters, white socks and no-break trousers,


Princeton Crew, 1948-50

This is a 20-minute clip, so watch it over lunch if you’re the kind of schlub who eats lunch at his desk. And if you’re at home, pour yourself a drink and get comfortable. Love the towel worn as a scarf in the opening. Great chinos and sweaters in action at 2:28. Jackets and ties


GI Bill: Mr. Thomas and His Postwar Khakis

Legendary menswear historian G. Bruce Boyer offered this piece to Ivy Style ten years ago. Much has changed since then, most notably that Bill Thomas is no longer at his eponymous label, and presently works for Duck Head. * * * Khakis and jeans are the iconic American work pants, both having been around for


Rising Son: Introducing Ivy Style’s New Japanese News Beat

Ivy Style reached its 11th anniversary on Monday, which means its time to inject some fresh blood into the site. A transfusion comes via Peter E. Lavelle, who recently became a friend and neighbor here in the lovely New York City neighborhood of Astoria, which is trad central — at least east of the East


Wood You, Could You? Win A Custom Commission From Dapper Woodworks

By now you should have noticed a new company in our sponsor tower. Dapper Woodworks was founded by Justin Trewitt and is surely set to corner the market on tie and pocket square racks made-t0-order. Thanks to Mr. Trewitt for coming aboard, and kudos for tapping a select niche, not to mention the skills to


Play Ball: The Chipp Necktie Puzzle Challenge

Think you’re smart? Then see if you can figure out the cryptic meaning of this vintage Chipp emblematic necktie. Pictured are four motifs. They are: A clock reading 3:55 An empty whisky bottle A woman with one breast exposed A toilet What does it mean? Hint: It’s about baseball. Give up? It’s really quite simple: Clock =



Take Ivy: Last Gasp of the Ivy League Look

Today we revisit this post that originally ran in July of 2010 with the publication of “Take Ivy.” When powerHouse Books releases the first English-language edition of “Take Ivy” on August 31, eager readers will finally get a chance to see its enchantingly atmospheric photos as they were meant to be seen: within the hardbound


Killin’ It: Anthony Perkins, Style Icon

With his wholesome looks and penchant for the Ivy style, Anthony Perkins was perfect to play the apparently good-natured but in fact deranged killer Norman Bates in Alfred Hitchcock’s “Psycho.” He also had a taste for our style.Here’s a quote about Perkins from Tab Hunter’s autobiography: As I toweled off, someone approached and formally introduced


There’s Only One Brooks Brothers: Coronet Magazine, 1950

I’ve previously presented two articles on Brooks Brothers from the troubled Marks & Spencer era. This one, from four decades earlier, was featured in the September, 1950 issue of the Esquire-owned digest Coronet, and also reflects a time of corporate management change. In 1946 Brooks Brothers was bought by the Washington, DC department store known