If you’re already planning on a new overcoat for this season, you might want to slim down. That is, with the cut of the coat.
That’s according to this vintage advertisement from Hickey Freeman, which advocates “comfort and natural lines” with “lapels narrow to emphasize smartness.” Finally, “shoulders are normal,” because abnormal shoulders are so last year. The Hartmarx company could not provide Ivy Style with a date for the image, but it looks like 1950-55, when menswear began moving away from the big shoulders and drapey double-breasteds of the late ’40s and toward the clean lines and natural shoulders that reigned during the heyday of the Ivy League Look.
Take a look at your own overcoat, as the principle still applies. Are you a man of today? — CC