From Brooks Brothers to Ralph Lauren

By Dan Covell Devotees of this space might recall pieces from last year written by my brother and me about the power of the Brooks Brothers brand in the Ivy Style universe. I was reminded of this again as I continued my research into Ivy League football souvenir programs at a recent revisit to the

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Tradified

From The Editor

Matthew Longcore, J. Press Icons Campaign 2024-25 Ivy Style (Ivy-Style.com) is the leading authority on the Ivy League Look. We feature traditional, classic, timeless style. Editor and publisher Matthew Longcore is the founder of the Preppy Handbook Fan Club. He has been featured in The Wall Street Journal and in the J. Press Icons Campaign.

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From The Archives

Life Vests

  As a follow-up to yesterday’s post on vests, let’s take a look at a micro-fad that struck a group of Yale students in 1950. We’ve used some of these photos on Ivy Style before, but not the whole batch. The shots come from an April 1950 issue of LIFE Magazine, which reported on the

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The Collegiate Collection from Ebbetts Vintage

The Big Three Yale University 1923 Shawl Collar Sweater The Yale Football team has won 27 National Championships since they began competing in 1872.  Walter Camp, the “Father of American Football” was a Yale alumnus and coach.  Camp attended Hopkins School and graduated from Yale College in 1880. At Yale he was a member of


Ralph Lauren receives Presidential Medal of Freedom

Today, Ralph Lauren received the Presidential Medal of Freedom—the nation’s highest civilian honor. As the first fashion designer to receive the honor, Mr. Lauren received this award recognizing his contributions to American style, culture, and society for more than six decades. The Official Preppy Handbook Fan Club owes everything to Ralph Lauren. I collected Polo


The Shawl Collar Cardigan – An Ivy Classic

By Matthew Longcore The Great Gatsby is my favorite novel. While no film adaptation can ever live up to the writing quality of F. Scott Fitzgerald, the 1974 version starring Robert Redford and the 2013 version starring Leonardo DiCaprio each have great clothes. Ralph Lauren was the fashion consultant for the 1974 film and Brooks Brothers


Merry Christmas from Ivy Style

Merry Christmas from Ivy Style editor Matthew Longcore J. Press Brown/Olive Herringbone Sport Coat Polo Ralph Lauren Blue Oxford Cloth Button Down Shirt Brooks Brothers Navy-Red Silk Knit Striped Tie Archer Rust Corduroy Pants G.H. Bass Navy Pasadena Suede Bucks


The Duffle Coat – An Ivy Classic

By Matthew Longcore In 1989, when I was a high school junior, one of my favorite movies of all time made its debut on the silver screen. Dead Poets Society is set in 1959 at Welton Academy, a fictional boarding school, and was filmed at St. Andrew’s School, an Episcopal boarding school in Delaware. The


The Greatest Ivy Style Christmas Movie of All Time

By Dan Covell The end of every calendar year leads many to list-making: The top films of the year, the top books, the top eateries, etc. A group of friends and I, self-dubbed the “Fantastic Four,” met at Jimmy’s, a terrific cigar bar/restaurant in New Jersey and got a jump on this exercise to discuss


Christmas Music and The Power of Nostalgia

By Matthew Longcore Traditional, classic, timeless – these are the hallmarks of Ivy Style.  All of these are woven together by nostalgia. Nostalgia – that sentimental, wistful affection for the past – is heightened during the holiday season. Although we celebrate the holidays with our loved ones in the present moment, we are never exclusively


Ivy Style Holiday Gift Guide for Men

By Matthew Longcore Christmas is my favorite holiday for so many reasons, not the least of which is the music. As a lifelong Anglophile, I have always had an affinity for English Christmas carols. “Good King Wenceslas” is my all-time favorite, and I especially love the Celtic folk version from Loreena McKennitt on her 1995


Ivy Style Holiday Gift Guide for Women

By Sarah Cooney Sarah is the creator of the blog Fewer & Better and a contributing writer for Ivy Style. You can find Sarah on Substack. Christmas shopping for the traditional woman in your life (whether yourself or a loved one) is always fraught with difficulties. How do you know what is really worth it?


Main Line Style: The Perfect Loafer

Justin Jeffers is a self-proclaimed men’s style nerd and loafer guru. You may have seen his videos on his YouTube page The Fine Young Gentleman and you may follow him on Instagram at @fygblog. Justin grew up in the preppy Philadelphia suburb of Bryn Mawr. He attended The Shipley School and Villanova University before moving