Unruffled By Change: The Story Of Langrock Owner Alan Frank

In a 1973 issue of the Princeton Alumni Weekly, Richard K. Rein wrote about P-Town’s legendary clothing shop Langrock. “Princeton’s oldest and most successful men’s clothing store,” he wrote, “is a curious mix of effete snobbery, highbrow intellectualism, and small town warmth and personal service that remained singularly unruffled by the sweeping sartorial changes occurring


Brand On The Run: The Launch Of Ivy-Inspired Tracksmith

This morning a small new collection called Tracksmith launched. It’s the first thing in a long time we’ve felt should be categorized under Ivy Trendwatch. The founder, Matt Taylor, you see, is a Yale grad and the Ivy League is referenced as a style wellspring in the running-wear company’s marketing material. For example: Tracksmith offers



James Garner, 1928-2014

Actor James Garner has died at the age of 86. In 1963 he donned 3/2-roll suit to play opposite Doris Day in the Atomic Age sex comedy “Move Over Darling.” Garner is pictured above in the book “Hollywood And The Ivy Look.” Click here for the New York Times write-up. — CC



Us Vs. Them: Langrock Defends The Ivy Look From ’70s Barbarism

  We return to the topic of Langrock, the lengendary Princeton clothier, with these two ads from the 1970s aimed at the campus community. Together they illustrate how the shop viewed itself following the fall in popularity of the Ivy League Look. In the top ad, Langrock touts itself as a noble knight defending the


Fall Forward: New Items From Brooks Brothers Red Fleece

When we change the clocks twice a year, we remember the direction with the mnemonic device “spring forward, fall back.” But these days retailers bring out next season’s clothes earlier and earlier, and as soon as July 4th was over there were already signs of fall. Yesterday Brooks Brothers sent out an email blast plugging



Retail Darwinism In Tigertown: Nick Hilton On Langrock

Nick Hilton, Princeton-based son of late Ivy clothier (and Ralph Lauren’s first investor) Norman Hilton, has written a terrific post on his blog about the legendary clothier Langrock. Entitled “A Case Study In Retail Darwinism,” the piece explores how Langrock’s resistance to change — even after the fall of the Ivy League Look — doomed


Just Ducky: Duck Head Website Finally Launches

The much anticipated return of Duck Head is finally here, as the brand’s website finally features product. “Launching the site has been a huge undertaking and we are so happy it’s finally up,” director of marketing Alex Wallace told Ivy Style. Products that will garner the most interest are the O’ Bryan pant and shorts.


Where Main Street Meets The Elite

This ad from mass-market clothier Galey & Lord dates from 1965. But apparently that’s no random model who sat for the portrait. According to textilehistory.org: In the mid-1960s, six prominent socialites had their portraits painted by Henry Koehler. The garments were crafted using G&L fabrics. Ads appeared in the New York Times Feb 2, 1965.


Young Pup: York Street Fall Preview

As mentioned in the last post, on Friday I attended a preview of the fall collection by York Street, the youthful line by J. Press. Here are some items, along with a few atmospheric store shots with current items and memorabilia, to succour J. Press fans anxiously awaiting a new Manhattan retail location.


Brooks Vs. Press Hybrid Hoodie Showdown

Today I visited J. Press’ York Street shop for a preview of its fall collection. More on that in the next post. Later I stopped by Brooks, where a jacket caught my eye. It was certainly eye-catching, and I realized it bore a certain similarity to one I’d just seen at York Street. Both, you


Soccer Is Not A Preppy Sport

In  a couple of hours, the US will take on Germany in the World Cup. Most of you probably don’t care, because soccer is about as preppy as having a name like Prince Shah Karim Al Hussaini Aga Khan IV. Pictured above is Khan at Harvard in 1958 from a LIFE Magazine photo shoot. We



Surf’s Up Again

This weekend summer officially arrived, so here’s your summer reading (at least for a few minutes) via this piece on a new surfing book I did for Ralph Lauren Magazine. Above, an image that could only exist in the imagination of the Japanese: the “Surf Ivy” collection from the brand Beams Plus.