Bean Counter: Millennials Drive Boot Backorders Toward 100,000
In the 1980s, there was a trend at my high school in sunny California for LL Bean’s classic rubber boot, worn year-round, of course. Fashions come in cycles ever generation or so, and today the morning news is carrying the story that there are some 60,000 backorders for Bean boots, with another 40,000 expected by …


















