In honor of St. Patrick’s Day we pay tribute to the Irish — specifically the Fighting Irish of the University Of Notre Dame.
After a long and fruitless search for vintage images, I finally found a few in the campus magazine called The Scholastic, where there were some ads for Arrow buttondowns, “natural” tuxedo rentals (with natural in quotation marks), cigarettes and No-Doz. Some of the clothing was very Main Street, with one ad imploring students at the Indiana school to take Pat Boone as their style icon.
The ads above and below for the campus shop Gilbert’s are from the 1954-55 school year:
Five years later the store’s logo had changed, along with the illustration style. The focus, however, was still on correctness and value:
Ads running right before summer advocated not only value, but suitable attire for the summer, which meant not shorts and flip-flops, but jacket and trousers with maximum versatility.
As we never tire of saying around here, how times have changed. — CC