A couple of weeks ago we posted a collection of vintage Dexter advertisements, and here’s an interesting follow up. In 1968, as the Ivy League Look was plummeting in popularity, the shoe that would cement itself as a preppy staple in the 1970s was gradually garnering greater attention.

The above ad is from The Palm Beach Post and plugs the Squire Shop, the in-store campus shop of Florida department store chain Burdine’s. Here Dexter bit loafers are paired with Gant buttondowns and a Hunter Haig three-piece sack suit in the ’60s Ivy palette of gray and olive.

Bit loafers may be a common sight today in Palm Beach; three-piece sack suits not so much. — CC