Originally founded in New Haven in 1949, Gant is returning to Yale with a “campus store” opening next month, the company announced today. Gant will also recreate “a limited-edition shirt collection featuring the historically significant Yale Co-op label,” set to debut in early 2011.
The shop will be located at 268 York Street and Broadway, next to the original J. Press store. Said the company in a release:
The 2400 square foot Gant Campus Store will be housed within a historic building originally built in 1910 expressly as a men’s clothing store and designed to match Yale’s Collegiate Gothic architectural style. The store concept, unique to New Haven, will have a library feel that pays homage to the brand’s local historical significance and university-centric roots.
“Gant has been woven into the fabric of collegiate life from the very beginning,” said GANT USA CEO Ari Hoffman in the release. “We are actively establishing the brand as the originator of collegiate American style, a legacy that Gant actually created. We have recently rekindled an exciting relationship with our birth city of New Haven and look forward to serving as a community resource for students, faculty, and residents.”
As for the capsule Co-op collection, Gant had this to say:
The Yale Co-op was incorporated in 1892 and served as a popular meeting place and general store of good and services for students until its closing in 2000. The Gant Campus Store’s Yale Co-op capsule collection will feature recreated OCBD (oxford cloth button-down) designs from the brand’s core collegiate-based replenishment program from the late 1960s. The 100% cotton semi-lightweight oxford cloth improves upon the original poly-blend fabric with great care given to washing and finishes. Packaging will feature a replicated ‘stand up pack’ that is neatly pressed and folded to original specifications. The shirt label will also stay true to the original, with the Yale Co-Op logo in blue, and the GANT Campus Store logo beneath. Distribution will be limited at first to New Haven and company owned Gant stores in New York, with e-commerce availability in US, UK, and Sweden. The collection will be rolled out to the full Gant global network of stores in fall 2011.
Real heritage is more than just talking about when your company was founded, or sticking the word in front of product names. Real heritage is taking action, and Gant should be applauded for returning to the town of its origins. — CC