Will Fall 2010 be remembered as the peak —and therefore beginning of the end — of the Preppy/Ivy/Trad/Americana trend, or will it mark the beginning of a much larger and longer influence on American style and culture?
Time will tell, and things are heating up in preparation.
According to Amazon, “Take Ivy” is scheduled for release on August 31 (J. Crew’s site says 8/24, the NY Times article says “next week,” and the powerHouse Books website does not have a date). On September 7, soon after the release of “Take Ivy,” Lisa Birnbach’s “True Prep” will be published.
With the double-shot of trad tomes on store shelves this fall, it will be interesting to see how the PITA trend plays out in the media — and society at large.
In the meantime, tune in on Monday for Ivy-Style’s interview with powerHouse Books publisher Wes Del Val about the process of acquiring the rights to “Take Ivy,” with plenty of arcane trivia about the book and its origins. — CC