We haven’t had anything to classify under Ivy Trendwatch for quite some time, but we do now thanks to J. Crew.
With a headline called “The New, Old School Oxford,” the company has introduced a collection of oxford-cloth buttondowns that tout their vintage collegiate inspiration and unlined collar. “With a longer, unlined collar, our new oxford resembles the iconic staple of ’60s Ivy League cool,” reads the product copy. The collar may be longer, but it’ll still be too short for most of you older guys out there.
And of course we have to call out the copywriter (or whoever stamps approval on what the copywriter composes) for a couple turns of phrase. For some reason the term “late ’60s” is employed, as if this type of shirt hadn’t existed for decades before then, and apparently the shirt is so rare that it required “sartorial archeologists” to find one to reproduce.
On the plus side, cheers to this large corporation for invoking the timeless cool of ’60s Ivy style. And perhaps exposure to the shirt will lead a few finicky consumers to elevate their game and seek out even better buttondowns. Such as those by longtime Ivy Style sponsors Mercer & Sons and Michael Spencer, for example. — CC