According to GQ, a preppy style comeback has begun. Apparently fashionistos have gotten tired of workwear and streetwear.
In a post from earlier this week, the mag writes:
Brendon Babenzien’s Noah—the New York brand that unites streetwear heads, skate rats, and glossy prepsters under one roof—just unveiled its latest seasonal collection. While the brand has never shied from its preppy sensibility, the fall drop leans into that style with newfound vigor. The forthcoming collection is less graphics-driven than seasons past and full of the kind of northeast-influenced gear you’d expect to see at an Ivy League mixer. Similarly, tweaked-Ivy Japanese label Beams Plus has always riffed on classic preppy looks, and its latest collection doubles down with tweed blazers, checked oxford shirts, and trimmed cardigans. Both collections carry ’60s vibes but also make reference to the early 2000s—the last time the polished look of prep dominated menswear.
We’ll see how this comeback develops. Judging by the photos above, perhaps the apt analogy is a kind of image file that gets lower resolution each time it’s copied. — CC
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