Today Brooks Brothers sent out an email blast with a graphic emblazoned with the words “The Shirt We Love.” It’s fitting that the shirt features a straight collar, because Brooks’ iconic shirt for the past century — the buttondown — hasn’t been getting much love from the trad community recently. The latest purist to bemoan the …
There’s nothing trads hate more than accidentally becoming trendy for six months to three years. It’s a pretty silly notion, though. People who know you are well aware that you’re about as un-trendy as they come. On the other hand, I suppose it’s reasonable to feel a small anxiety that random strangers might look at you …
On Thursday night a book launch party was held for G. Bruce Boyer and “True Style.” The event took place at The Armoury and brought out a plethora of Boyer groupies and menswear personalities. Here’s Boyer with Alan Flusser, that other great menswear author, and who was clad in sneakers and sweats (perhaps from just playing …
This amusing scenario landed on our Facebook page. DCG provided the headline quip.
This is a test to see if this post goes viral. After I mentioned that our Sewanee post shattered all traffic records, someone left a comment suggesting that it was because all the old curmudgeons and fogeys were ogling the candid shots of lovely young co-eds, rather than the more likely reason that kids from the school …
Last week’s post on the University Of The South was wildly popular, shattering the record for most-viewed post. It got me thinking that with so much heyday stuff on the site and so many fogeys in the comments section, we should strike a balance and feature more college students from today, not just ones from 60 years …
The phrase “to die with your boots on” means to leave this earth while still doing your duty, heeding your call, following your passion. While some look forward to a long sedentary retirement, others want to work at what they love until the very end. I’m not sure if Leon Gorman was actually wearing boots when …
This week US News & World Report released its annual ranking of the best colleges in America, and Princeton once again is back on top, right along with their — alas now dismantled — sartorial legacy. In the last post, on Sewanee, a reader left a comment wondering if college students during the heyday were …
Today is the publication date for “True Style: The History And Principles Of Classic Menswear,” the latest collection of essays by Bruce Boyer. There’s a chapter called “Ivy Style,” and as I was preparing to choose a passage to quote, I got a text message from the Millennial Fogey to meet him at our neighborhood coffee …
As a follow-up to our last post about Gant, here’s a wonderful meditation on the heyday of campus shops by G. Bruce Boyer. It’s an article he says the brand commissioned from him several years ago; the concept was “my favorite shirt,” and it was ultimately used for a brochure. Below are the highlights, which …
After being teased earlier this week on social media, today Gant unveiled a bold new marketing campaign. A high-production video on Gant.com features an elderly campus dry cleaner narrating the story of all the changes he’s seen over the past 50 years, spoken over footage of campus-quad touch football, herringbone-clad students carrying picket signs, poetry …
You may have heard rumors that Allen Edmonds is discontinuing one of its penny loafers, and last night the company confirmed that indeed the Patriot model is being retired. Via email, a company spokesperson offered this very simple explanation: “The Patriot isn’t selling as well as some of our other pennies, so we’re going to drop …
My days at Dear Old Dartmouth began on a September morn 60 years ago with dad cruising confidently along Route 5 in his Buick super convertible and mom inhaling a pack of Camels for the five-and-a-half-hour drive from New Haven to Hanover. It was on this the virgin voyage to New Hampshire that my …
On Wednesday J. Press sent out an email blast plugging its new fall collection. I immediately received a flood of messages (OK, one guy), asking what in the world was going on at the company. The answer is I have no idea, no one has any idea, and probably J. Press has no idea. The …
As you’ve probably noticed over the past 60 years, the borders of that little menswear town we call Tradsville is not wholly secure from outside influence. After all, the companies, large and small, that clothe us are in business to make a living. While not full-blown Ivy royalty like Richard Press (grandson of Jacobi) nor self-made …
For no discernable reason, I recently developed a mini-obsession with the color green. I picked up some polo shirts, a striped belt from J. Press, and a few other things. Among the purchases was a pair of shorts in mint-green oxford cloth (Polo, natch), which finally brought things to the tipping point and inspired a blog post. But …
A few lucky souls are skipping through the dog days of summer in new bleeding madras shirts. The eclectic and sartorially resplendent haberdasher David Hodgkins of David Wood Clothiers in Portland, Maine reintroduced the fabric last Thursday, and were sold out in 24 hours by word-of-mouth alone. Priced at $175, the shirts were based on …
While doing image research this morning I came across the fantastic photo above. When I investigated the source, it turned out to be a Tumblr site called The Black Ivy League Look. We’ve posted some historic images of students before, bunkered down with books or huddled together the way Robin Williams gathers them in “Dead …
In the spirit of all the students presently packing up for their first semester at college, Ivy Style has the pleasure of presenting a piece of student homework. I say pleasure because getting to write about The Andover Shop and J. Press is certainly a lot more fun than having to take a remedial math course. The …