As Great As Any War Can Be

This week marks the centenary of America’s entry into World War I, also known as The Great War. (Whether this week marks our entry into a new war is another matter.) Above is an image of what Brooks Brothers did that fateful year of 1917. Its Christmas advertisement took special note of soldiers, and seems


The Story Of The Cape Cod Tartan

Today, in honor of International Tartan Day, associate editor Chris Sharp shares another tale of sartorial esoterica. * * * Three thousand thirty-three miles separates Cape Cod from Scotland, yet this dune-covered land has its own tartan.   You will not find it in any official tartan registry, but it was once one of the items


I Like Jazz, Ivy League Clothes, Gin And Tonic And Pretty Girls

This Friday Amazon will premier a new docuseries on Hugh Hefner entitled “American Playboy.” An actor will portray Hefner, but there will also be unseen footage provided by the iconic libertine. Hefner founded Playboy right when the Ivy League Look was taking off, and adopted the look along with many other urban professional men. The


Ralph Lauren Closing Fifth Avenue Polo Store

Comment-leaver “Chewco” spotted the news today that Ralph Lauren is closing the Fifth Avenue Polo store here in New York. While it was never anywhere close to the majestic Rhinelander Mansion uptown (it wasn’t trying to be), it was a nice place to stop by (my church is across the street). I got to know



Campus Shop Launches Preppy Antifa Collection In Effort To Court New Customers

Axelrod’s, a menswear shop founded in 1954 and serving Aldrich College, the small liberal-arts school located in coastal Connecticut, has taken a bold step in attracting new customers by launching a collection aimed at anti-fascist student protestors. “We’ve always been resistant to change and have sold the same buttondowns and tweeds since ’54,” says owner


Pace-Setting Traditionalists: Davidson College, 1969

Thanks to regular comment-leaver “SE” for the recent head’s up on the 1969 Davidson College yearbook, from which I took these screenshots. Yearbooks always provide a fascinating look at college life from the past, and you’ll find several things noteworthy here from a dress and deportment angle. Davidson is located in North Carolina, and the


Doubling Down: The Ivy League Double-Breasted Blazer

Prompted by our post on Roger Sterling’s “acid drenched swinger” look, contributor James Kraus sent us the above scan from a 1966 Sears Christmas catalog showing a couple in matching ensembles of double-breasted blazers and ascots. The natural shoulder, double-breasted sack is a bit of an anomaly in Ivy, and one which fell out of


Grail Blazer

This week I received an email from a young guy just discovering traditional American style. He was in need of a blazer and wanted to know all the proper Ivy details and then where to get one. I offered up the usual suspects, but told him there are many variables, price being the first one.


Camera Roll

Golden Age of Hollywood actor Robert Montgomery poses for the camera with ample roll: not only on the lapels of his ’30s-cut suit, but on his buttondown shirt collar as well. Wonderful example of Old Hollywood masculine glamor (with obligatory pipe and sleek hair) combined with the youthful nonchalance of a buttondown. Thanks to Ivy




Preppy Pundit: A Tucker Carlson Style Gallery

A college student and Ivy Style reader recently submitted this article on TV pundit Tucker Carlson. Mr. Carlson was kind enough to respond to the young man’s email asking about his clothes. And it’s no surprise he’s a trad dresser: Carlson grew up affluent and has quite the preppy education. He even married the headmaster’s


Return Of The Green Stripe

Brooks Brothers has brought back the university-stripe oxford in green rendered in the new-old (as opposed to the old-new) version with unlined collar and $140 price tag. Brooks has also started making alpha-sized sport shirts the same unlined way and at the same price, but with the chest pocket that was removed on the new-old


Botany 500’s Ivy Executive Collection, 1955

Within one year of LIFE Magazine’s 1954 feature “The Ivy Look Heads Across The US,” which surely would have caught the eyes of the apparel industry given the magazine’s enormous circulation, Botany 500 was already jumping on the new menswear trend. You can all but imagine the product development meeting. Let’s come up with a


The Graduates: Ivy Style Readers Remember Their College Days

Ivy Style asked readers who were around during the heyday of the Ivy League Look to share their reminiscences. Here are some of the responses about clothes and college life back in the day. * * * I’m a Westerner, now 58 years old. My first dealings with Brooks Brothers were when I was in



Oldest Billionaire David Rockefeller Dies At 101

David Rockefeller, grandson of tycoon John D. Rockefeller, died in his sleep at the age of 101. He was the world’s oldest living billionaire. Here’s a quick-snap of his impressive list of life highlights via Bloomberg Business News: He was also a confidant of world leaders, from Deng Xiaoping in China to Nelson Mandela in


Chuck Berry at UVA, 1965

Chuck Berry, the poet laureate of American rock-n-roll, died yesterday at the age of 90. He’s pictured here giving a concert at UV in 1965 in a photo by Ed Roseberry. You can read our 2015 post on the photographer here. As an English major, I can tell you that Berry’s lyrics read like few


Fierce Authenticity: The Aran Sweater

The cold will come upon us soon and stay. In preparation I pulled out my faithful Irish handknit. It might come as a surprise to some that the source for this sweater was Lands’ End. The company was stocking their catalogs with some credible country attire at the time, such as moleskin trousers, heavyweight Viyella


Perfect Blend: The Irish Poplin Necktie

According to Atkinsons, makers of Royal Irish poplin, Huguenots brought their silk-weaving craft to Ireland in the 17th century, and where they began blending their silk with a fine local wool. The result is a half-silk, half-wool blend that makes for a necktie with great hand and character, one that belongs in every trad’s neckwear


Studied Carelessness, 1934

This is what passed for undergraduate nonchalance in 1934: three-piece suits, suspenders, lace-up shoes, topcoats and hats. From the January issue, here’s Esquire‘s take on the studied carelessness of collegiate style. — CC


Simple And Modern: In Search Of The Ivy Heyday Watch

One often sees the subject of watches come up here in the comments section as well as on Ivy Style’s Facebook group, usually concerning which timepieces might confer an Ivy aura. That can be a wormhole, since people wore a variety of watch styles over the decades. However, there are watches that were popular during