Gant Unveils Bold New Heritage-Fueled Campaign

After being teased earlier this week on social media, today Gant unveiled a bold new marketing campaign. A high-production video on features an elderly campus dry cleaner narrating the story of all the changes he’s seen over the past 50 years, spoken over footage of campus-quad touch football, herringbone-clad students carrying picket signs, poetry


Patriot Games: Allen Edmonds’ Loafer Shuffle

You may have heard rumors that Allen Edmonds is discontinuing one of its penny loafers, and last night the company confirmed that indeed the Patriot model is being retired. Via email, a company spokesperson offered this very simple explanation: “The Patriot isn’t selling as well as some of our other pennies, so we’re going to drop

rvp 59

Golden Years: The Dartmouth Blazer Brawl

  My days at Dear Old Dartmouth began on a September morn 60 years ago with dad cruising confidently along Route 5 in his Buick super convertible and mom inhaling a pack of Camels for the five-and-a-half-hour drive from New Haven to Hanover. It was on this the virgin voyage to New Hampshire that my


Weight Off Their Shoulders: New Shape For J. Press Fall 2015

On Wednesday J. Press sent out an email blast plugging its new fall collection. I immediately received a flood of messages (OK, one guy), asking what in the world was going on at the company. The answer is I have no idea, no one has any idea, and probably J. Press has no idea. The

parka avenue

Big Picture: Rebounding From The Apogee Of Small

As you’ve probably noticed over the past 60 years, the borders of that little menswear town we call Tradsville is not wholly secure from outside influence. After all, the companies, large and small, that clothe us are in business to make a living. While not full-blown Ivy royalty like Richard Press (grandson of Jacobi) nor self-made


Emerald Aisle: Shopping Green Oxford Cloth

For no discernable reason, I recently developed a mini-obsession with the color green. I picked up some polo shirts, a striped belt from J. Press, and a few other things. Among the purchases was a pair of shorts in mint-green oxford cloth (Polo, natch), which finally brought things to the tipping point and inspired a blog post. But


Bled Dry: New David Wood Bleeding Madras Shirts Sell Out Instantly

A few lucky souls are skipping through the dog days of summer in new bleeding madras shirts. The eclectic and sartorially resplendent haberdasher David Hodgkins of David Wood Clothiers in Portland, Maine reintroduced the fabric last Thursday, and were sold out in 24 hours by word-of-mouth alone. Priced at $175, the shirts were based on


The Black Ivy League Look Tumblr

While doing image research this morning I came across the fantastic photo above. When I investigated the source, it turned out to be a Tumblr site called The Black Ivy League Look. We’ve posted some historic images of students before, bunkered down with books or huddled together the way Robin Williams gathers them in “Dead

andover ties

Back To School: A Freshman Paper On Harvard Square Haberdashers

In the spirit of all the students presently packing up for their first semester at college, Ivy Style has the pleasure of presenting a piece of student homework. I say pleasure because getting to write about The Andover Shop and J. Press is certainly a lot more fun than having to take a remedial math course. The


Rare Breed: McQueen’s Jag For RL Magazine

My latest piece for Ralph Lauren Magazine is on the Jaguar XKSS, a rare ’50s sports car whose distinguished owners include Steve McQueen as well as Ralph Lauren himself. Ralph’s personal car will be featured in an upcoming fall Purple Label ad campaign. Here’s an excerpt: The XKSS’ combination of gorgeous curves and raw power


Bay Rum, The Scent Of Madison Avenue

Today is National Rum Day, the perfect excuse to revisit one of the bay rum stories from our archive. Although this post ran a mere two years ago, it was actually written several before that. No idea if bay rum improves with age (nor my writing, for that matter), but I’m pretty sure rum does.


Avuncular Style: Robert Vaughn And The Original Man From UNCLE

Today “The Man From UNCLE” opens. Hollywood, as the cliché goes, is all out of new ideas. That may not be such a bad thing, as there’s a lot worth recycling, including the enormous body of Cold War-era spy stuff. The latest “Mission Impossible” is supposed to be excellent, with a 93% positive rating at


Lights Go Out On York Street

Hot on the heels of Brooks Brothers‘ announcement that it will pull the plug on Black Fleece comes the news that the lights are going down on York Street, J. Press’ attempt to court younger guys with money. The news actually came out last month — apparently while we were all on vacation. The story


Campus Capers: The Atlantic On Coddled College Students

Back-to-school month may not be until September, but magazines generally publish a month early. That means that hot on the heels of Vanity Fair’s lengthy dissection of the dating apocalypse is The Atlantic’s September cover story on that other thing kids do at college — or rather are supposed to be doing — namely, getting


Big John: J. Simons Celebrates 60 Years In Retail

Last week The Independent published a feature on John Simons, who is to England what Kensuke Ishizu is to Japan. The king of English Ivy is celebrating 60 years in retail. Writes the paper: Simons, more than anyone, is the man who brought the “Ivy Look”, the apparently effortless American cool of the postwar years,


Welcome To The Dating Apocalypse

Earlier this summer I wrote an essay about college dating in which I modestly proposed that young women take back control of the courship process by demanding committed relationships. I ended up taking the story down not because of any backlash, but because further reading on the subject led me to realize that my quaint


Blacklisted: Brooks Will Discontinue Black Fleece

On Thusday it was reported that Brooks Brothers will cease its Black Fleece collection headed by Thom Browne. The New York Times interviewed both Browne and Brooks CEO Claudio del Vecchio, and writes: “I don’t think people ever saw the collection as being inappropriate or irresponsible to live within the world of Brooks Brothers,” Mr.


Wet Hot American Blog Post

The great American tradition of preppy-jerk villains returned last week with the debut of “Wet Hot American Summer: First Day Of Camp.” The Netflix series, which consists of eight 30-minute episodes, is a prequel to the 2001 comedy film of the same name (minus the last part). Over the past 14 years I’ve somehow managed


The Apple Has Fallen Far From The Bush

There’s just a handful of hours left until the prime-time debut of Donald Trump’s presidential reality show. He’ll be flanked by nine other White House hopefuls, including Jeb Bush, son of GHWB, who is pictured above in sack suit and striped watch band. The son is pictured below — in Brioni. Trump’s preferred suit, coincidentally. Enjoy the


Old Navy’s War On Prep

Summer 2015 will be remembered as the summer of outrage. On whichever line of Donald Trump’s combover you stand, each day brings some gaffe, injustice or felonious act about which to gripe bitterly to the enjoyment of your friends and followers on social media. And so within this spirit of antogonism and hyperbole that I

© 2005 David Cohn, All Rights Reserved

Disc-ography: The Ivy League Origins Of Frisbee

Yesterday the evening news carried the story that frisbee — or “ultimate” as its practitioners call it — has been officially recognized by the Olympic Committee and is a candidate for future games. But did you know that frisbee is just as Ivy-preppy-trad a sport as squash? The pastime was popularized on the Princeton campus

JAC Cover - Border

Dinner For One Please, James: The ’60s Bachelor Cookbook, Updated

    A couple of years ago we featured this post from James Kraus, whose most recent contribution was the write-up on Playboy’s architectural designs from the ’50s and ’60s (which actually ran on Masculine Interiors). Previously Kraus’ bachelor cookbook was only available on iPad, but it recently became available for iPhone thanks to the iOS


Lionhearted: The Big-Cat Motif At Brooks, Polo And Others

“Lionhearted” actually means brave and valiant. But in the headline I like to think it’s a double-entendre expressing affection for big cats. After all, it’s August, the month of Leo. And there just aren’t many lions left out in the wild. But thanks to heraldry, the lion is a popular symbol on ties, slippers and athletic


Pennies On The Dollar: Jack Erwin’s Affordable Loafer

And you thought there were a lot of choices for oxford-cloth buttondowns? Now there’s another penny vying for your nickels. A few days ago I spied the recently released Charlie loafer from Jack Erwin when it started popping up on Google ads. I’d never heard of the company and sent a brief message of inquiry.


Walk A Mile In Don’s Shoes: Mad Men Prop Auction Starts Tomorrow

“Mad Men” fans rejoice: tomorrow is your chance to get a souvenir from the show. The auction website is putting up what looks like 1,000 props from the show, including wardrobe items. I took a look at nearly a dozen and most were from Brooks Brothers, which surprised me, since I’ve publically complained here that the