Today Baracuta, maker of the iconic G9 jacket, announced it has drawn the zipper on a new website with ecommerce features as well as a generous dose of brand heritage. Baracuta was founded in England in 1937 and is currently owned by the Bologna-based company WP Lavori In Corso, which is currently planning a flagship retail store in London, plus Baracuta shops in other major cities.
During the Ivy heyday the Baracuta jacket entertained a certain popularity on campus, as this 1960 ad from the Yale Daily News shows:
As the warm days of the year gradually come to an end, we fondly put away the carefree items of summer. As a way of saying so long to the wild fabrics and whimsical embroideries of summer clothing, I’ve composed a little poem.
Well, sort of.
Today my Google vanity alert tipped me off to a story from a Chinese fashion website that mentions “Damned Dapper,” my go-to-hell story for The Rake. I can’t say I’ve ever clicked the translate button on a Chinese website before, but I did, and the results were garbled nonsense.
I was about to close the browser window when something magical happened. Words and phrases began to stand out, linguistic nuggets composed accidentally by a software program. It was the magic of poetry.
Li Po is the ancient Chinese poet who went rowing one night while drunk, saw the moon’s reflection on the water and thought it was drowning, then dove in to save it and ended up drowning himself. Or so the legend goes.
I’m no Li Po, but with a little inspiration I was able to cut and paste this translated apparel trend report and craft a terse little verse about the power of preppy clothing to rejuvenate an aged and forlorn man visiting the campus of his alma mater.
The Green Frog
By Yokamen.cn, Google Translate, & Christian Chensvold
On a bad first line to hell
With exagerrated movement irregularities
He donned the shorts with the green frog.
Everything merely implied in his casual stroll
As in the wacky style he appeared
And was swept up
To regain his youth on the campus wind.
Happy end of summer. I wore a sweater today. It’ll be tweed and flannel time before you know it. Bon week-end. — CC
Hot on the Wisconsin-made heels of its new apparel collection, Allen Edmonds has just announced a new “webgem” offer. A limited number of shell cordovan shoes are being offered in a handsome shade of dark brown.
There are four styles available, all of which are priced at $545.
With a shade of brown this good-looking, you’ll surely want to wear the shoes in town. Speaking of which, we’ll return to the discussion of menswear rules just as soon as the spate of breaking news subsides. — CC
Today Brooks Brothers unveiled a new ultra-high-end capsule collection called Natural Craftsmanship, along with marketing materials to support it.
In the video above, posted on Brooks’ YouTube channel, a young man who was born rich models the clothing. How do we know he was born rich? Because he’s clearly not old enough to have graduated college and amassed the small fortune necessary to spend $700 on a zip-up sweater vest. I suppose it’s possible he could be a drop-out who sold his startup for $200 million, but generally tech geeks aren’t much into clothes.
On the front page of the Brooks website, Natural Craftsmanship is said to “feature styles that are expertly created by Brooks Brothers in European centers of excellence using the finest materials and construction techniques.” (Continue)
A few weeks ago saw our semi-annual menswear market weeks here in New York, so I went to a couple of trade shows to see what we can expect in the neo-prep space come next spring.
First up is the above look from Castaway Clothing, which takes a traditional windbreaker — like the kind James Dean wears with a white tee in “Rebel Without A Cause” — and renders it in blue oxford cloth with seersucker lining. It’s paired with a white t-shirt with madras pocket. (Continue)
This week GH Bass & Co. took a big leap into fashion relevance with a new ecommerce site and Weejun-focused marketing campaign called “Power To The Penny.” (Continue)