Harvard’s financial troubles have been well publicized. The university also made news several months ago when it was announced that it had licensed its name for a contemporary fashion collection called Harvard Yard, and was criticized for selling out its name for a frivolous new revenue stream.
While chatting with the founder and checking out the clothes in the trade show booth, I noticed a piece of marketing collateral sitting on the table. It was a montage of vintage images meant to give potential buyers the vibe of the collection. I recognized a number of images from Ivy-Style, then went back to chatting with the founder, when suddenly I did a double take because right next to Aga Khan is my madras-clad posterior.
It’s true: Harvard is using my ass to sell clothing. I should be getting a cut off the back end. — CHRISTIAN CHENSVOLD
More on the collection and trade show in the next post. Image graciously provided by Harvard Yard at Ivy-Style’s humble request.