Give Ivy

All of Tradsville is abuzz with “Take Ivy,” the Japanese photo book featuring candid shots of Princeton students in the late ’60s. Recently a copy of the rare tome sold on American eBay for $1,500. Then The Trad scored one on Japanese eBay for 1/10th that, promising to present scans of the entire book for


Joe College

J.C. Leyendecker’s first initials stand for Joseph Christian, but they might as well stand for Joe College. In a career spanning from 1900 until World War II, the American illustrator painted 300 covers for the Saturday Evening Post, as well as advertisements for products like Kuppenheimer Clothes and Interwoven Socks, that featured Harvard Rowers, Princeton


Andre 1935

Along with the Dow Jones Industrial Average, Andre Benjamin has plummeted from Andre 3000 to Andre 1935. The pop fop’s new clothing collection, called Benjamin Bixby, drinks from the same well (or Gatorade cooler) as Ralph Lauren’s latest Rugby collection, with inspiration from vintage college football. “The collection was inspired by Ivy League athletics of