From the September, 1949 issue of Esquire. Subscribe to the digital archives here.
From the University of Maine to UCLA, college men spend most of their time pounding the books in class, in the dorm, or in the library with Miss Distraction of 1949. Their keynote is comfort and neatness. The fellow in the window staring gloomily at the book and wishing the place were co-ed is wearing a diamond-patterned tweeed jacket with blue and yellow overchecked markings, illustrating the trend toward more subtle designs in sport tweeds. The perennial oxford shirt with a buttondown collar is still it, and college preference for cashmere or shetland pullover sweaters is still a toss-up. The new Gaucho socks show a bold cross stripe in brown against yellow at the ankle, and team up right with the universal favorite: leather-solded, moccasin loafers.