Today makers of luxury goods, especially autombiles, like to evoke some imagined ideal consumer. He has impeccable, uncompromising taste, they tell you, and you the viewer of the televised or printed message are meant to aspire to be like him.
But this 1948 ad for Atkinsons is from another era, and the ad copy is more austere. It’s also a rallying cry for all those who identify with the word “trad.” Just look at the first two lines: “In an age when change is often sought for its own sake, he is a symbol of stability. To him the values which lie at the foundation of gracious living are still unchanged and unchanging.”
And so on this St. Patrick’s Day we present this inspiring bit of vintage advertising for Irish poplin ties, and its call for “delight in what is really worthwhile.”
Keep that in mind tonight when it’s time to order beer. — CC