This week Todd Snyder sent out an email headlined “Trad to the Bone,” announcing a new collection of “authentic Indian madras shirts”, a patchwork madras sport coat, and a collaboration with sportswear brand Champion based on a vintage madras blazer.
While the use of “trad” by such a mass-market retailer is interesting, the offerings are more trad-with-a-twist. Which is not necessarily a bad thing: there’s a patchwork madras guayabera shirt that has a sort or Preppy-Papa-Hemingway vibe, and the aforementioned patchwork madras sport coat made in Italy with natural shoulders, curvy patch pockets and a barchetta chest pocket.
So yes, it’s not preppy in the purist sense, but if any clothing article from the canon can afford to let its hair down, it must be madras. — ET
Editor’s note: haven’t we seen this model before?