After our pipe post it seemed logical to look at cigarettes — specifically vintage ads with a campus setting. You may think it foolish to smoke cigarettes, but the planet will likely die of cancer before you do.
Above, Chesterfield ad from the ’40s, while below is a Pall Mall ad from 1962 depicting campus romance (or something like it), which would have competed with Don Draper’s Lucky Strike campaign:
Next up: Khakis, white bucks, and Winston:
The babe who gets the football hero goes for Chesterfield:
While those in the stands go for Viceroy:
Great name, incidentally, as smoking is certainly the king of vices. — CC