Downtown Bound: Bass To Target Hipsters
Eager to reinvigorate a stodgy brand in the wake of the Americana fashion trend, Bass is preparing a new marketing campaign aimed at “hipsters,” Harbor Footwear spokesman Jason Lazar told Ivy-Style. Curious, we probed Lazar, the excutive vice president for Harbor, which holds the footwear license for G.H. Bass & Company (which is owned by …


















