This fall/winter season Ivy and related references have multiplied at both Ralph Lauren and Rugby as vintage university style continues to be rediscovered by the fashion industry. Likewise, Ralph Lauren’s Fall 2010 in-store magazine features the image above, which has a vaguely “Take Ivy” vibe, combined with the car from “La Dolce Vita” and stately home from your favorite BBC miniseries.
This season RL also brought out a collection called Ivy Row that bears that following copy:
Ivy Row reinvents preppy collegiate style through rich, modern pairings of color and texture. Vintage-inspired blue-and-white striped dress shirts with carved straight collars are worn with fair isle and cable sweaters, tweed pants and wide-wale cords. A patchwork cardigan has a handmade charm, while a professor jacket is outfitted with leather patches and bellows pockets for a unique mix of utility and style. A timeworn brown leather bomber, a newsboy in tartan plaid and classic accessories—from club ties to argyle socks—anchor the collection in timeless American heritage.
Here’s an Ivy Row look, including patch-pocketed, 3/2-roll corduroy jacket:
Meanwhile, Rugby has used the terms “varsity” and “university” in its marketing copy since the beginning. This season it added “trad”:
On my recent trip to Cambridge, Charlie Davidson of The Andover Shop credited Ralph Lauren with saving American middle-class taste.
Or at least trying. — CC
Images provided by Polo Ralph Lauren