Back in the spring J. Press’ managing director told me that this fall the company would be unveiling live models on its website and in its promotional material. That day came yesterday when J. Press sent out an email blast showing new fall items worn by real live human beings.
The collection of images are presented in a new section on the site called “Style Guide.” Meanwhile, some of the new suits have been shot not on headless mannequins, but headless models. The benefit of human arms allows us to see how long J. Press thinks jackets should be, and the answer is pretty short:
Here are the rest of the Style Guide looks. Head over to the JP website to see everything else that’s new. — CC