Yes, it’s really happening: big media outlets are reporting on an Ivy League men’s fashion trend. What the clothes look like is a different story.
The latest comes from the website Hypebeast and concerns the new lookbook from Japanese brand BEAMS Plus, with a headline about celebrating “Ivy League America.” There are three links in the post which all seem to go in circles getting nowhere, so try this post instead to check it out.
And yes, you should be wary of any media report that uses the term “suiting” incorrectly — twice.
Also this week, Esquire UK reports on the return of Vampire Weekend and its “Ivy League pop.” As for style, the apple isn’t just falling far from the tree, it’s getting booted across the orchard. — CC
Chino shorts, polo shirts, Harrington jackets, Converse, nice haircuts, cider and Fender Telecasters: they’re all coming back baby. How do I know for sure? Well as prescient as the arrival of Ezra Koenig and co. is, the whole preppy, pastel-frat, my-dad-employs-your-dad aesthetic has been regenerating for a while. But this time it’s all grown up. Unsurprisingly, New York is the crucible: look at Adsum or Belief in Brooklyn, OnlyNY on the Lower East Side, Aimé Leon Dore in Soho and Noah on Mulberry Street, one of the best addresses for men’s clothes in the western world.