Ivy-Style Media Group Signs Sarah Cooney As Women’s Ivy Columnist

John Burton, CEO of the Ivy-Style Media Group, announced today that the organization has come to terms with Sarah Bogart Cooney of FewerAndBetterBlog.com to create a weekly Women’s Ivy post and to participate in the promotion of Women’s Ivy as a style and an ethic.

“There simply is no one better that we could have gotten for this role,” Burton said. “From her engaging and personable writing style to her integration of values into aesthetic, Sarah is the best get out there. Take a look at her blog. Sarah’s approach to quality, simplicity, and elegance are exactly what this niche is crying out for. Women’s Ivy has its Exhibit A in Sarah Cooney.”

“I am so excited to be joining Ivy Style as the Women’s Ivy columnist,” Cooney added. “I am a longtime reader of the site and value the community that has been built around it–particularly in the shared values of care and respect for others. I have deeply enjoyed the conversations in the comments section and in the Facebook group and I look forward to helping facilitate this community, as well as writing about Women’s Ivy style.”

Sarah Cooney

“In addition to writing my blog,” Cooney continued, “I run a small Manhattan-based historical society. I love to read, write, and needlepoint, as well as play squash and tennis. My ultimate wardrobe weakness is a cashmere sweater, but the runner-up is a great pair of loafers. I studied anthropology in college and love to think and write about the meaning behind clothes.”

“I am a native New Yorker, who, after stints in Maryland, Colorado, Texas, and D.C., moved back to New York in my late twenties. My husband, preschooler, and I live in the New York suburbs. I write a blog, Fewer & Better, which I started in 2021. Fewer & Better is a maximalist’s attempt to live a more edited life–think Nancy Meyers meets Marie Kondo,” Cooney said. “I write about the sentiment behind clothes, the importance of the personal touch, and the joy of knowing that what you own is also what you love. In focusing on quality over quantity, and well-made forever pieces over consumerism, I have tried to bring meaning back to my wardrobe. To me, clothes aren’t just clothes; they are the ultimate form of self-expression.”

“One of the things that I am most proud of at Ivy-Style since we took over is that we have started to make a real impact on removing the elitism from the perspective,” Burton concluded. “Investing in the promotion of women’s Ivy is long overdue. Sarah’s work is going to lift the tide that will lift all boats. I have a lot to learn about women’s Ivy and I will be joining our readers in an education from her.”

Ivy-Style.com is published by The Ivy-Style Media Group, and is the largest and gold standard of websites covering traditional fashion and lifestyle. Together with Ivy-Style’s social media presence, The Ivy-Style Media Group is an archival and contemporary reference point for the traditional aesthetic and the values associated with it, all the while promoting an inclusion-forward stance on all content.

Sarah Cooney can be reached at SarahCooney@ivy-stylemediagroup.com. Her work can be seen at Fewer & Better, and on Instagram @FewerAndBetterBlog.

38 Comments on "Ivy-Style Media Group Signs Sarah Cooney As Women’s Ivy Columnist"

  1. Thank you so much, John, for the warm welcome! I am very excited to join and look forward to this next chapter!

  2. Randy Ventgen | March 1, 2023 at 7:05 pm |

    Sarah is excellent!

  3. I read Sarah’s Fewer And Better blog from time to time and it’s always pitch-perfect. Welcome Sarah — I really look forward to reading your perspectives and learning from your contributions here.

  4. MacMcConnell | March 2, 2023 at 2:02 am |

    I like Sarah already. Note the Burberry trench. Do I see hooks in the collar?

  5. John Hansen | March 2, 2023 at 3:40 am |

    Sarah is a classy lady – I’m trying to get my daughters to follow suit.

  6. Well done! And welcome, Sarah. I know your work already.

    Kind Regards,


  7. Peter René Lebenthal | March 2, 2023 at 5:40 am |

    Bienvenue chez Ivy Style !!!
    All the best from Paris.

  8. Susan Barrows Libby | March 2, 2023 at 7:57 am |

    What an amazing hire Ivy Style! I’ve been following Sarah since her very first blog on Fewer & Better! I can’t wait to read more from her here!!! 👏👏👏

  9. Richard E. Press | March 2, 2023 at 8:41 am |

    A great new needed perspective. Bravo.

  10. whiskeydent | March 2, 2023 at 8:44 am |

    The tree house will never be the same. And that’s a good thing.

  11. Charlottesville | March 2, 2023 at 10:06 am |

    Welcome, Sarah. What a treat to have you as a regular contributor. I know that my wife and I both will appreciate your perspective.

  12. Rhys Moore | March 2, 2023 at 12:48 pm |

    Well done John. Sarah adds a whole new dimension to IvyStyle. Welcome aboard.

  13. Hardbopper | March 2, 2023 at 1:43 pm |

    Surely this will be fun. I enjoyed your posts on building a bar, rugs, desk accessories, etc., and your home interior photo. Ferragamos $750+? Zowie!

  14. malcolm Wolcott | March 3, 2023 at 9:39 am |

    Welcome you are going to add a great new perceptive to this site. I think it’s great. Love the old Burberry and the Ferragomos. Where I live in Vero Beach ,Fl now the IVY ladies including my wife all wear the Belgian loafers in the travellite model. Two great IVY ladies stores for cashmere sweaters are Ben Silver and the Andover Shop
    When I was growing up there were not too many IVY ladies stores Peck and Peck and a couple others . My mother used to have to get all her suits made by Sid Winston at Chipp in NYC
    Great to have you on board

    • Thanks for your kind words, Malcolm! The trench was my mother’s and I love getting to use it still. I live in my Belgians (most of our town wears them too; such a great shoe!) I look forward to sharing my thoughts on modern-day women’s Ivy style. This is going to be so fun!

  15. Richard W. | March 3, 2023 at 10:39 am |

    Congratulations and welcome to one of the best communities, both online and in person! I’ve enjoyed Fewer and Better since John first talked about it on the site some time ago, and I’ve certainly been looking forward to the expansion of Ivy-Style into Women’s Ivy – rightly expanding the equity. Can’t wait to read your posts.

    • Thank you for your kind words, Richard! I’m glad you’ve enjoyed Fewer & Better and hope you continue to read both at my blog and here. Looking forward to getting started officially next week!

  16. “…quality over quantity, and well-made forever pieces over consumerism, I have tried to bring meaning back to my wardrobe. To me, clothes aren’t just clothes; they are the ultimate form of self-expression.”

    Yes. Refreshing, in a world where “fast fashion” reigns.

    • Absolutely! Fast fashion does no one–including the environment–any favors. A huge portion of my wardrobe has been handed down to me from my grandmother, her best friend, and my mother. Those pieces have stood the test of time, and with regular repairs and maintenance, they’ll continue for a lot longer!

  17. Keanu Moore | March 5, 2023 at 11:35 pm |

    And a picture in the middle of the world’s best avenue to boot, nice!

  18. DCLawyer68 | March 6, 2023 at 4:56 pm |

    Great addition! Very much looking forward to reading her work here…

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