I posted this on Ivy’s Facebook group a couple of hours ago, and, as with everything Brooks, it inspired enough fireworks to justify posting here.
The company’s latest head-scratcher comes in the form of a mailer sent out today touting the new natural shoulder “inspired by soft Italian tailoring.”
Heresy. Treason. WTF.
I realize that may sound snazzier to a non-trad consumer upgrading from J. Crew, but given that Brooks is synonymous with our own native tailoring tradition, you’d think the company would take this opportunity to educate the consumer while simultaneously playing up its heritage with a tagline such as, “The American natural shoulder as we perfected it.”
The shoulders themselves are another matter. What I’m calling out is why the company that invented the American natural shoulder look would invoke another country’s tailoring tradition.
Oh yeah… — CC