Red Sneakers Are Ivy
Conformity to such rules and social norms is driven by a desire to gain social acceptance and status (see Cialdini and Goldstein 2004) and avoid negative sanctions such as social disapproval, ridicule, and exclusion (Kruglanski and Webster 1991; Levine 1989; Miller and Anderson 1979; Schachter 1951). In the present research, we propose that under certain …


















