There’s much news to get caught up on, and we’ll start with a few dispatches from the world of late capitalism. Ralph Lauren released a quarterly report revealing that spring merchandise underperformed. No idea if this comes from the neo-prep department. Check out Put This On for some market analysis.
Watered-down, Main Street post-prep brand Vineyard Vines released a limited-edition collection at Target yesterday, which had all the chaos hallmarks of the previous Lilly Pulitzer collaboration. Apparently sharks attacked the whale and put much of the stock on eBay at twice the price.
As mentioned in our recent post on Crowley Vintage, Rowing Blazers has remodeled its NY pop-up shop for indefinite residence, and is celebrating its two-year anniversary.
Finally, as seen in the top image, the Yale Co-op is bringing back oxford shirts. But it wouldn’t be a relaunch without a collaboration angle to drive the buzz. Is the partner Sero, Troy, Fenn-Feinstein? No that era is long gone. It’s Vineyard Vines, naturally. — CC