If you think Seersucker Day is ripe for retail promotion, you would be right. Anthony Paranzino, AKA Tony The Tailor, has been celebrating it since 2009. He is currently
preparing for his sixth-annual Seersucker Day on June 19th. Whether the politicians are celebrating or not, Tony goes on.

Seersucker Day 2013 saw 50 people visit his Charleston, West Virginia shop. Paranzino sold 14 suits and 10 sportscoats. The popular accessory last year was neckties made by High Cotton.

We cannot promise that he can make the soft shoulder of your dreams, you would have the to discuss that with him. What we can say is he has put together an interesting web page dedicated to Seersucker Day.  The fact that he is plying consumers with a cocktail called the Seersucker would certainly get us in the shop to see the wrinkly samples.

If you cannot make it to West Virginia you can celebrate at home with this recipe. “Seersucker,” as you surely know, comes from a Hindi corruption of the Persian phrase “milk and sugar.” You’ll need stronger ingredients to make this. — CHRISTOPHER SHARP

The Seersucker

2 ounces Flor de Cana white rum

1/2 ounce cinnamon schnapps

1 ounce lemon juice

Muddle one strawberry, shake 
ingredients with three ice cubes, 
and strain into a pilsner glass
 with crushed ice. Garnish with 
1/2 strawberry.