First Article On MFIT’s Ivy Style Exhibit

Yesterday trade publication Apparel Magazine posted what I believe is the first article to appear on the upcoming “Ivy Style” exhibit at the Museum of the Fashion Institute of Technology. It’s the most detailed account yet on what you can expect in just a few short months.

Here’s an excerpt:

Ivy Style will present the three main periods of the look: the interwar years of the 1920s and 1930s, the post-war era to the end of the 1960s, and the style’s revival from the 1980s to the present. During the interwar years, from 1919 to the onset of World War II, classic items, such as tweed jackets and polo coats, were appropriated from the Englishman’s wardrobe, modified, and redesigned by pioneering American firms such as Brooks Brothers and J. Press for young men on the campuses of elite East Coast colleges.

The second period, from approximately 1945 to the late 1960s, will illustrate the rise and dissemination of the Ivy look across the United States. The staples of Ivy style – oxford cloth shirt, khaki pants, and penny loafers – were being worn by a whole new, diverse population that included working-class GIs as well as leading jazz musicians. The final section of Ivy Style will present the revival of the Ivy look that began in the early 1980s and endures today.

Head over here to get the full scoop. I’ve also created a new category for all posts related to the exhibit and book. — CC

7 Comments on "First Article On MFIT’s Ivy Style Exhibit"

  1. Appropriately Ivy | June 7, 2012 at 6:27 am |

    “The central part of the exhibition gallery space will be designed to look like a grass-covered quad, or quadrangle, positioned in front of a Gothic-style building façade covered with ivy vines.”


    If your masthead looked like that, instead of
    the letterman font, it would be a great improvement.

  2. Christian | June 7, 2012 at 6:36 am |

    Could you create a mock-up of that and send it over? I’m trying to visualize it.

  3. Richard Harrow | June 7, 2012 at 6:54 am |

    Nothing on the quiet years of the 1970’s? The Look didn’t die. It wasn’t even dormant. Why the lack of 70’s Ivy Style?

  4. World's End | June 7, 2012 at 7:04 am |

    What? No John Simons. No (Ivy Consultant) Russell Street? What perversion of history is this? wink.

  5. Have you ever considered about including a little bit more than just your
    articles? I mean, what you say is fundamental and everything.
    Nevertheless imagine if you added some great images or video clips to give your posts more,
    “pop”! Your content is excellent but with pics and videos, this blog could certainly be one of the best in its niche. Superb blog!

  6. Chelsea Drug Store | June 8, 2012 at 2:20 am |

    I think Ivy Style stands head and shoulders above all the other blogs. A clear vision and the general absence of rif raf are key components, I suggest.

  7. Looks like I know where I will be on 8 & 9 November. 🙂

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