Today Brooks Brothers announced that it was the official clothier of Baz Luhrmann’s “Great Gatsby” adaptation, which opens December 25.
Under the direction of costume designer Catherine Martin, Brooks created more than 500 outfits for the male principals and extras.
Women’s Wear Daily has an ungated feature on the collaboration complete with slideshow.
Below is the press release in its entirely. No word yet if there will be a Gatsby clothing collection available in retail stores. — CC
(New York, NY – June 7, 2012) – Brooks Brothers, the iconic American brand founded in 1818, partners with Warner Bros. and Bazmark to be the official men’s clothier for Baz Lurhmann’s highly anticipated Warner Bros. film The Great Gatsby, based on F. Scott Fitzgerald’s 1925 literary classic.
Brooks Brothers, America’s oldest apparel retailer, has collaborated with two-time Academy Award-winning costume and production designer Catherine Martin to produce more than 500 evening and day ensembles as costumes for the male principal and background casts.
Catherine Martin worked closely with the brand’s archivist, designers and merchants to research Brooks Brothers’ history, studying artifacts popular during the 1920s as well as specific merchandise introduced by the brand to America. Ms. Martin has interpreted this historical research to create a look that both encapsulates the Jazz Age but also specifically addresses the storytelling needs of Baz Luhrmann’s The Great Gatsby.
“Fitzgerald was a Brooks Brothers customer. It is this most basic and fundamental connection that has made our collaboration so authentic. Brooks Brothers is mentioned numerous times in Fitzgerald’s writings as a representation of the ultimate gentleman’s purveyor of fine clothing to the American man of distinction,” stated Catherine Martin. “Over the years, Brooks Brothers has also defined the collegiate style – the preppy look – which was so close to F. Scott Fitzgerald’s Princeton heart. The same look was described in The Great Gatsby by narrator, Nick Carraway, as his look of choice the first time he visits Gatsby’s mansion for one of his neighbor’s extraordinary parties: ‘Dressed up in white flannels I went over to his lawn a little after seven, and wandered around rather ill-at-ease among swirls and eddies of people I didn’t know – though here and there was a face I had noticed on the commuting train.’ For all these reasons, Brooks Brothers seemed the obvious partner to work with on the creation of the men’s wardrobe for Baz Luhrmann’s The Great Gatsby.”
The Brooks Brothers archives from the 1920s revealed innovative designs mixing textured fabrics and patterns that were reinterpreted by Catherine Martin for the characters of Jay Gatsby (played by Leonardo DiCaprio), Nick Carraway (played by Tobey Maguire) and Tom Buchanan (played by Joel Edgerton). The Brooks Brothers costumes range from formalwear to daywear – tuxedos, tailored suits, suiting separates (sport coats, waistcoats and trousers), shirts, ties, shoes and accessories.
“Catherine Martin’s costumes bring F. Scott Fitzgerald’s world to life,” said Brooks Brothers Chairman and CEO Claudio Del Vecchio. “She truly has redefined the menswear of the Roaring Twenties with her creativity, attention to detail, and passion for the era. We are proud to be a part of this unique project and to have had the opportunity to work with such a visionary team.”