Online Encore: Introducing Country Club Prep

Yep, there’s another.

No sooner had I begun preparing the announcement of Tuckernuck than another new online preppy retailer contacted Ivy Style HQ.

Launched two months ago by two former lawyers schooled at the University of Virginia, Cornell and Washington & Lee, Country Club Prep is based in Atlanta and brings together small, preppy brands from the South and Northeast. Originally planned to be an online shop for men, the company quickly added women’s clothing when it noticed that two-thirds of its initial sign-ups were women.

Its goal is to become “the Zappos of preppy clothing,” according to the founders. Shipping is free and there’s also a rewards program.

Hey, if these guys would rather sell madras than sue pharmaceutical companies, perhaps there’s some good in the world after all. β€” CC

28 Comments on "Online Encore: Introducing Country Club Prep"

  1. Seersucker hoodies? Yes, please.

  2. Looks like they have a bit more to offer than the one from yesterday.

  3. The wife also appreciates how they’ve been aggressively adding (rather than subtracting like the girl in the picture) women’s clothing.

  4. This site, and yesterday’s, make it quite clear that “Preppy” is the clownification of Trad and Ivy.

  5. OCBD - Unlined. | May 16, 2012 at 2:08 pm |

    @Foghorn.

    Amen.

  6. I don’t think either site has a clue concerning Ivy/Trad/Preppy, country club maybe. Although most country clubs I’ve played golf on won’t let you on the course unless your shorts reach the knee.
    About the only items I like are the belts and ties.

  7. Gray Flannels | May 16, 2012 at 8:46 pm |

    Foghorn & OCBD – Unlined:

    Allow me to join you in expressing displeasure.

    Even Brooks and Press have surrendered–in part–to the nursery school colors of the Preppy onslaught.

    Thanks, Christian, for indirectly reminding us of the value of the gentlemanly, conservative basics that form the backbone of the traditional wardrobe.

  8. NaturalShoulder | May 17, 2012 at 7:40 am |

    I echo the sentiments of the other posters. I am also not sure that the business model makes much sense.

  9. Gray Flannel
    I don’t think this is a prep onslaught, I think it’s a prep fail. I have no problem with the colors, there’s just too much of it. Press, Brooks, et. al. and especially Chipp has always done “fun” stuff, to some they were dogs.

    The pastel ties reflect their vendors spring lines, vendor that advertise on this site. I was not aware of these vendors till I recently found this site, but for spring I like much of their product, not all.

    I don’t consider “preppy” a bad thing.The same clothing since I was a kid has been call ivy, collegiate, traditional, and preppy. The basic costume has remained the same.

  10. NaturalShoulder
    I doubt they carry much inventory, if any, so they’re mostly invested in the website. Also, I reread the article, they are based out of Atlanta, the deep south. That could explain the pastel colors, I don’t mean that in a derogatory manner.

  11. Right, the bright colors are probably more regional than anything else. Pastels really do help when you’re sitting outside in the Mississippi sun. Practicality aside though, that guy’s outfit is still pretty cloying, especially since it’s on a younger man. If you’re over forty, you can pull this sort of thing off without much difficulty.

  12. Everett
    Funny you would mention Mississippi, that’s where I first learned to dress this way in the late 50s. You are basically correct, you find lighter colors and more seersucker and poplin suiting in the south, as well as madras sport coats.

  13. Johnny Reb | May 17, 2012 at 1:46 pm |

    The colors are pretty typical of W&L and UVa.

  14. While CCP seemed to have greater offerings; I was bored with both sites. I want to see something I don’t have, never thought of having and would not mind overpaying to get my hands on.

  15. Reb
    Virginia is part of the south, some might argue the best part, Jefferson, Lee, etc. πŸ™‚

    K
    Totally agree, we’ll have to see their fall offerings, that will be the proof in the pudding. I wouldn’t roll something like this out in the spring, too limited.

  16. These sites are depressing.

  17. AEV will brook no competition with his beloved Vineyard Vines.

  18. Curmudgeon | May 17, 2012 at 8:02 pm |

    Thank God for solid blue and solid white OCBDs, navy blazers, grey flannel trousers, cordovan loafers, khaki khakis, and neckties in navy and white.

  19. Johnny Reb | May 17, 2012 at 8:41 pm |

    MAC: I wasn’t at all bashing the South. I’ve a long family hisstoryj here. Sorry for the grammar I have school tomorrow and I’m hammred right now; I’ m in high schoo, and if I could geth into UVa, i would probably go there. I will most likely end up at Washington and Lee or SMU.

    ps. watch your gammer!

  20. Reb
    Grammar, you and me both! πŸ™‚

  21. Let’s not start confusing SMU with W&L. As a W&L grad having grown up within walking distance from SMU, they are not the same school. By a long shot. SMU’s great, don’t get me wrong. But W&L is quite a different school.

  22. Sartoris
    I confess my ignorance, now I’m confused, what’s SMU? It’s not Southern Methodist University? I know of W&Lee and UVa., but I thought SMU was in-congruent with those two.

  23. Johnny Reb | May 18, 2012 at 1:44 pm |

    How am I confusing SMU with W&L? I’ll probably be accepted to W&L, but if I don’t, I’ll go to SMU. I like both, but I never said they were the same.

  24. Christian | May 19, 2012 at 8:46 am |

    Just an FYI there are plenty of interesting observations on color from the sources I interviewed for this story:

    http://www.ivy-style.com/damned-dapper-chens-on-go-to-hell-for-the-rake.html

  25. Old Codger | May 21, 2012 at 8:45 pm |

    A subdivison of Preppy.

    Should we call it

    Buffoon
    Barnum and Bailey
    Bozo
    Clowny
    ?

  26. Some of these posts are innane.

    (1) Virginia is the crown jewel of the south

    (2) Their selling clothes. How the F does this business model not make sense?

  27. Comments are usually inane.

    1) Virginia in the context of early American history, Washington, Jefferson,etc. But, there are many jewels in the south.

    2)Business model?, it’s risky selling items on the net that are already available on the net from the product originators and in stores across the country where the item can actually be touched prior to purchase. But, for all I know they’ll kick ass, I hope they do. Well unless they sell those striped Topsiders from that school reunion post.

  28. Mitch McDonald | July 3, 2012 at 7:14 am |

    Putting my neck on the line here. I quite enjoy southern charm dress. I track posts on here and pull them to a southern wardrobe. No socks, eccentric bow ties, all white head to toe, critter pants. So I quite enjoyed this site. Good post.

Leave a Reply