Yep, there’s another.
No sooner had I begun preparing the announcement of Tuckernuck than another new online preppy retailer contacted Ivy Style HQ.
Launched two months ago by two former lawyers schooled at the University of Virginia, Cornell and Washington & Lee, Country Club Prep is based in Atlanta and brings together small, preppy brands from the South and Northeast. Originally planned to be an online shop for men, the company quickly added women’s clothing when it noticed that two-thirds of its initial sign-ups were women.
Its goal is to become “the Zappos of preppy clothing,” according to the founders. Shipping is free and there’s also a rewards program.
Hey, if these guys would rather sell madras than sue pharmaceutical companies, perhaps there’s some good in the world after all. — CC