Tuckernuck, New Online Preppy Retailer

Based in Georgetown and founded by young women from Brown and Penn, Tuckernuck is a new online  retailer that launched last week. The company is the preppier offshoot of Uscoop, a flash-sale site aimed at college students.

According to a press release, the company draws inspiration from such WASPy destinations as Nantucket, Vail, Newport and Sea Island, and events like Foxfield Races and Charleston Race Week.

College students are used to model Tuckernuck’s clothing and accessories, and are encouraged to style their outfits themselves.

Check it out at shoptuckernuck.com. — CC

17 Comments on "Tuckernuck, New Online Preppy Retailer"

  1. Anonymous | May 15, 2012 at 6:45 am |

    I like it. Tuckernuck selling Tucker Blair belts with young models in Georgetown similar to Tucker Blair? I am guessing that Tucker Blair is branching out?

  2. Looks like they’re not selling socks. 🙂

  3. Taste and smells like Lands End or L.L.Bean of the early to mid 80’s, riding the preppy wave.

  4. The above photo is crying out for speech bubbles. Or, better yet, thought bubbles. Or both. Please–somebody more creative than I–please.

    Second from left: “It means I like lobsters, silly.”

  5. The prices aren’t too collegiate though

  6. @ S.E.

    Third from left;
    “Mine means I’ll drag you down with me.”

  7. I don’t get the skinny jeans, they remind me of the “pegged” Levis late 60s greasers wore in high school with their “Beatle boots”.

  8. “The anchor? it means ‘Goes down faster than a kedge’. Just ask the guy with the single-speed. No, I didn’t mean the guy with the bike.”

  9. “Warning Crabs!” and “Can’t Swim!”

  10. Tuckernuck. Sounds naughty without actually being obscene.

  11. Bill Stephenson | May 16, 2012 at 12:58 am |

    @S.E.

    Great idea!

    Bubble for person direction these shots:

    “Listen up guys! Never mind that real college students wear cargo shorts, T shirts, and flip flops. No margin in selling that stuff. The campus Army surplus stores dominate that market, anyway.

    Try to look serious, and a tad drunk. People who buy this garb will have no idea that they look like they are on the way to a costume party.”

  12. Clayborne | May 16, 2012 at 3:10 am |

    With those bods, you could wear anything and look good.

  13. Center:
    “Wanna see me pop a wheelie?”

    Third from left:
    “I think I’m going to throw up. No, really.”

  14. Second group shot/Second from right:
    “What do you mean by ‘special’?”

  15. Second shot, third from right:

    “So, like, are you a guy or a girl? ‘Cause I totally can’t tell.”

  16. Fairweather | May 16, 2012 at 10:17 pm |

    @Clayborne:

    Too bad that attractive young Americans go to seed so quickly.

  17. Carrington | May 28, 2012 at 3:58 pm |

    I wish them luck and hope they develop. But for the prices I’m not sure why I wouldn’t go with a J. Crew shirt. It will be better made and from the pics looks like it will also fit much better as well. I just feel like the market is too flooded with similar things that just look better to pay what they’re asking–on the men’s side at least.

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