Yesterday an interesting auction ended on eBay: a polo shirt made by Lacoste for Brooks Brothers, putatively from the 1950s.
The shirt’s four-inch tails and artifact status, however, were not enough to motivate anyone to place a bid at the opening price of $499, and at the close of the week-long auction the shirt went unsold.
Lesson for the apparel industry: No matter how compelling your collaboration, price point trumps all. — CC
Update: The shirt was just relisted at $799. Hey, if an item fails to sell, you can always raise the price.
Update: The shirt sold.