Golden Flank: Brooks To Open Steakhouse, Press To Move


As speculated a couple of years ago, Brooks Brothers announced today that it plans to open a restaurant in the space on 44th Street that previously housed its women’s collection.

The news was broken today in a New York Post exclusive:

Brooks Brothers, the “Makers and Merchants” of fine American suits and ties since 1818, is turning its talents on another Yankee Doodle favorite — steak.

The legendary apparel emporium plans to launch a huge steakhouse, branded “Makers and Merchants,” at 11 E. 44th St., around the corner from its flagship store at 346 Madison Ave., sources told The Post.

The beefery will take over the three levels that Brooks Brothers took over from J. Press in 2008 and used for several years for its women’s line. The 15,000 square-foot space is now vacant, although Brooks’ awnings still hang over tall sidewalk windows.

A Brooks Brothers spokesman confirmed the plan, saying the company was “looking at summer 2014” for the opening, but emphasized, “It’s still way out.”

In other Madison Avenue news, a source at J. Press told us today that the company is planning to move its New York location in the near future, though it does not yet have a new location. — CC

21 Comments on "Golden Flank: Brooks To Open Steakhouse, Press To Move"

  1. I have heard of Surf and Turf; what do you suppose this new Brooks Brothers venture will serve? Button-Down and Ground Round? Rep Tie and Rib-Eye?

  2. A. Nonymous | October 8, 2013 at 10:11 pm |

    “the company is planning to move its New York location ”

    To Chelsea?

  3. The natural shoulder steak was a lot better twenty years ago.

  4. Cranky Yankee | October 9, 2013 at 7:40 am |

    To ‘J Kraus’: Certainly not a three mutton sack. Most likely something in a trim cut.

  5. Mitchell S. | October 9, 2013 at 8:02 am |

    Why not call the restaurant “Henry’s?” After all, the founder was Henry Sands Brooks.

    From the store that offers the best (cashmere, Sea Island cotton, alligator shoes…) you expect the epitome of fine dining. Expect to see white tablecloths, waiters in bow ties and Spencer jackets, and Kobe steak, Austarlian Wagyu, or Black Angus on the menu.

  6. When did BB start offering the best cashmere, sea island and alligator shoes? That would be news in and of itself.

  7. Traded the Woman’s section for skirt steak? What next? Buffalo Wing Tips?

  8. Anyone up for sharing a platter of Double-Breasted Chicken (serves two)?

  9. My sole regret is that I will not get a chance to fly here for lunch with WASP 101.

  10. The name is a bit of a turn-off. I second “Henry’s”

  11. Will they be strictly serving only trendy-contemporary foods like their new styles, or more traditional foods???

  12. Cheers for cece! That comment gave me a chuckle

  13. Looking at the fit of that infamous “modern” sack suit a bit back, it had better be steamed tofu steaks and wheat grass.

  14. ironchefsakai | October 10, 2013 at 2:02 am |

    I hope their proportions are not all shrunken.

  15. ….an Italiano steakhouse?

  16. I hope BB does better with food than BB does with today’s BB mdse.

  17. “our steaks bleed like madras”

  18. fred astaire | October 10, 2013 at 2:22 pm |

    A&F and VV will soon follow. Blech,

  19. @ Mitchell S. & LRM,

    I don’t think they should call the restaurant Henry’s. Just google Henry’s restaurant NYC and you’ll see why. It wouldn’t be very original. 😉

  20. Mitchell S. | October 12, 2013 at 5:50 am |

    @Bluecaff: What about “Henry’s Steakhouse?” That would be a NYC original.

    Barneys New York has “Fred’s” (after founder Barney Pressman’s son, Fred.)

    Ralph Lauren christened his newly opened restaurant in Paris “Ralph’s:”

  21. @ Mitchell S,

    Henry’s Steakhouse sounds better. I might be tempted to book a table for two if it wasn’t for the fact that it wouldn’t cost me less than $ 300 being optimistic. 😉

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