First Look At J. Press’ York Street Collection

Yesterday GQ unveiled a first look at J. Press’ new collection under the stewardship of the brothers behind Ovadia & Sons. The collection is entitled York Street and will debut next spring.

While the above outfit is perfectly reasonable (ignore, if you can, the hairy model), others leave us scratching our heads. The one below looks like what Ricky Fowler would wear if he took up yachting.

Visit here to see the entire collection. — CC

71 Comments on "First Look At J. Press’ York Street Collection"

  1. I like Black Fleece actually. But this looks horrific.

  2. Urban Haute Bourgeois | August 29, 2012 at 4:49 am |

    Holy Christ, this is awful.

  3. The name of the collection – York St. – is all wrong. Dixwell Avenue would have been more like it.

  4. The GQ article stated, “The collection is a considered update to J.Press staples.” That is never a good sign. It seems that every time I look over a the left-hand column on the Press’ site there are more collections listed. They know the staples well, I don’t think that they need that much help.

  5. I guess the “new” look is for the blazers and suit coats to not cover the front pockets on the pant. Short blazers make one look like organ grinder monkeys. Hopefully it’s just how the models are built.

    Tretorns, I’ll try to get over my prejudice that they are effeminate.

  6. Blue Blazer and Flannels | August 29, 2012 at 6:05 am |

    Am I correct in assuming that Richard Press no longer has anything to do with the firm?

  7. Train wreck.

  8. I think (hope) that this is simply a case of bad styling. Attempting to take a look at the pieces individually, it seems they are decent to good but obviously for a younger set. The Ovadia brothers line is very good but truly for the younger breed of well dressed men. This just seems to be a extension of that, albeit less inspired take.

  9. Let me play MSNBC, “The Ovadia brothers line is very good but truly for the younger breed of well dressed men.” is that code for “gay” or “metro-sexual”?

  10. I like the first blazer. That’s about it.

  11. Craig Sevde | August 29, 2012 at 8:03 am |

    I’m sure the sales force at the Madison Avenue store have lost some swagger.

  12. Can’t wait to see the outrageous price tags for each piece.

  13. @MAC

    No I think it’s code for ‘younger breed of well dressed men’. You probably can’t understand that code because you’re not very young…. and probably not very well dressed.

    Leave the homophobia at home Gramps. In the closet with all your old man clothes and your deepest darkest desires.

    Christian…. I know you will delete this comment, and that’s OK. You do what you gotta do…. but please get rid of MAC’s comment too. I do know that you don’t share his outdated views on this subject.

  14. Evidently no one has a sense of humor anymore. My gay coworker thought the clothing sucked and my comment funny. After reading your comment, he suggested you get back to watching the “Twilight” reruns. Man he is catty isn’t he?

    If your opinion is that the clothing above represents “younger breed of well dressed men”, I’ll stick to my “old man clothes”. That crap above is antithetical to “well dressed men”.

    I’ve put on men’s fashion shows. The first rule of fight club, find models that the clothing fits, well unless your selling Calvin Klein or a brand with an Italian name.

  15. I am interested to try on the pieces once the hit the store next season and make my decision then. I hope that this new collection offers some slimmer alternatives to the boxier cuts that J.Press traditionally carries.

  16. @Bleurgh

    Regarding deleted comments, as mentioned previously I fortunately have to do very little of that, and virtually 100% of rejected comments are by a small group of guys in England, several of whom are apparently sick or injured.

    It shouldn’t come as a surprise how this playground known as the Internet works: If you slander someone somewhere, it’s unlikely he will grant you the privilege of participating in the discussion on his blog. Claiming to be the victim of censorship is absurd: You created this situation yourself. Would you expect to be allowed into a pub after bad-mouthing the owner?

    Just because it’s the Internet and anonymous doesn’t mean actions don’t have consequences, like people don’t want to play with you.

  17. NaturalShoulder | August 29, 2012 at 9:14 am |

    I understand the needs of a retailer to expand the customer base, but J. Press seems to be throwing alot of things at the wall hoping one would stick. While I didn’t grow up shopping at BB, it seems their old model of the University line (aimed at younger customers), followed by Makers, then Golden Fleece was a good strategy. It seems that Press might be better served pursuing something along those lines.

  18. Good point, much like Ralph Lauren expanded his branding, the old Chaps line comes to mind. Now RL has expanded to cover all price points, high and low, in his branding. No one should expect a young man at university or starting his life out to purchase custom made clothing or even high end items, except on sale. I would think J.Press would be better off offering a lower price point that mimics their higher end inventory, like BB and Ralph. Of course it’s still not cheap, just more affordable.

  19. Gentleman Mac | August 29, 2012 at 10:44 am |

    Seriously, does no one know how to tight roll pants anymore?

  20. If one isn’t walking barefoot on a beach, drinking champaign in a fountain or riding a bicycle, why tight roll pants?

    I forgot rocker leatherboys, attired in Davida, Lewis Leather, Triumph tee and rolled 501s over engineer boots, astride a Brit Iron cafe racer. 😉

  21. To be appearing soon in a TJ Maxx near you.

  22. I think it looks pretty good. Conservative. No logo’s. Simple and straightforward. I think Press is smart to not recreate but to slightly shrink the staples. Press is not a museum with static business. If only geezers shop there it is doomed. Younger men/boys whatever seem to want to shop there but would like a reason to buy. I don’t think these items are bad. It’s a good start.

  23. MAC summed it up with the word “crap”.

    Why not try to educate young men about good taste, rather than pandering to their ignorance and lack of anything near good taste?

  24. Oviada & Sons were the GQ American designers of the year for 2012, I guess we are in decline. They are probably great guys.

    Why would J. Press want to compete will the malls. My perception of Press will just have to change with the times, it’s like Vatican II. Next time I see a young man wearing Alden cordovan dress tassels with tight rolled 501s and socks, I’ll say to myself, “Cool, J. Press!” or “Man, that is quite an j-IVY look”.

    A caption contest almost seems appropriate the more I check out the photos. Anybody suffering physical pain or self loathing or European want to get the ball rolling? 😉

  25. Curmudgeon, maybe there is a method to the J. Press madness. Maybe they are just luring young men in with the hip stuff, only to sucker punch them into Ivy style. Might be a teachable moment.

  26. “Even a cavemen can wear it.”

  27. I saw these last night via that GQ article. That bottom picture may the the most heinous in terms of balance, or lack thereof. The precipitous drop from shoulder to ankle is hilarious, especially since it is anchored by a pair of pontoons masquerading as bucks. He looks like an inverted triangle wearing clown shoes. I’m 24, and even I can see what a stupid look that is. And is that a deconstructed linen tuxedo shirt? Why would someone make that? That’s the problem with designer collaborations, more often than not they are only designing for their portfolio.

    I agree with Natural Shoulder and MAC, I think J Press and BB would do well to reintroduce a line in the vein of Brooksgate or University. I know some have taken issue with how preppy some of their items were, but they are downright tame and tasteful compared to most of the “youth-minded” stock being pushed out nowadays. Classic items that fit well, and are priced well, will sell. The customer could then upgrade to the better quality of the main line as they get older. Heck, even the costumes pictured above might sell or introduce a younger generation to J Press if they were priced appropriately, which I guarantee they aren’t. Even their Urban Outfitters collection was outrageously expensive, considering the amount of polyester involved.

  28. Ugly faggy looking costumes!!

  29. Dan, I personally don’t think there is anything wrong with university aged men dressing a tad preppy or even older ones on the weekends when appropriate. You can spend the rest of your life in grey flannel, have fun and find your own ivy style.

    I bet if we found the three best dressed men commenting on this blog, we hung out with them for a week, we would recognize three distinct styles. Even if they owned the same suits.


  30. Was interested in what the outcome of this would be. I think the 110th anniversary J. Press line does a better job of updating to J. Press staples while remaining authentic to the identity of the company. These outfits seem like they were just conceived as modern preppy-esque clothes and then had the J. Press label associated with it. I wonder where they are manufactured…

  31. I’m a young guy, and in my opinion, this stuff looks terrible…I might possible wear the sport coat in the top picture, but everything else…no thank you…Also in the bottom picture…is that model wearing a tux shirt? If so, why is he wearing it with a normal suit and not dinner clothes?….The whole collection just looks stolen from Topman.

  32. When in Cambridge, I sure hope I don’t have to dig through all this crap to find a decent shirt or jacket.

  33. We’ll be seeing all this crap in massive quantities at the next warehouse sale

  34. CC,
    Any ideas about what’s going on in the ankles of these photos? WHEN WILL THAT STYLE DIE?

  35. Gentlemen, J. Press is hosting a showing of the full collection in a week or two. I’ll file a full report then.

    And YWP, at least the guy in the top photo is wearing socks.

  36. Well J Press has to stay in business, and this is what the kids are buying I guess…. Lets face it, trad is a tight bunch relatively speaking, certainly not enough to support an entire clothing store, much less several hundred lines…. I for one just dont buy clothes that often… Cause my clothes dont go out of style and they are made well, so they don’t fall apart after 1-2 years!

    I’m of the opinion that one should buy quality, even if it means less quantity, and I’m sure most here would agree… But this junk shown here is pure “seasonal, trendy” garbage as far as I’m concerned… Im sure someone will buy it, or they wouldnt put it on the shelf!

  37. J. Press has lost their way. Add this fiasco to the crop of ‘new’ labels they’ve brought in to the store Dundee, Cremieux (???!) and Will leather goods. They have no idea how to reach the younger customer and it shows. I’d love to know how much they paid the Ovadias for this debacle.

  38. J. Press deserves to go bankrupt.

    I’ll stock up on OCBDs, repp ties, grey flannels, tweed jackets before they do.

  39. I saw the guy in the third picture from the bottom asking me for spare change a couple of nights ago.

  40. Roy R. Platt | August 29, 2012 at 9:15 pm |

    It seems not that long ago that there was a J. Press-Urban Outfitters collection. Has that done very well? Haven’t heard much about it recently.

  41. 1st photo: get a belt, unroll the pants,Weejuns, no socks and he’s good to go to the rush kegger.

    2nd: Spring prison wear at the Jackson county jail

    3rd: Winjammer crew member that misplace his deck shoes wild night in a jamaican port.

    4th: typical Nautica cruise wear ad

    5th: “Glee”?

  42. A.E.W. Mason | August 30, 2012 at 12:24 am |

    The pictures are God-awful to be sure. But what’s worse is seeing an institution die; well, perhaps “commit suicide” would be more accurate. I always appreciated the way
    J. Press used to wear its refusal to change as a badge of honor. So, J. Press the “institution” will now, it seems, give way to J. Press — just another store.

  43. Boston Bean | August 30, 2012 at 3:03 am |

    Ivy Style (the blog) provides us with documentary proof of the decline, fall, and eventual demise of ivy style (the style);

  44. Proving once again, what an oxymoron the words “updated classic” mean!

  45. Craig Sevde | August 30, 2012 at 7:07 am |

    OK. I don’t like it either. But keep in mind casual Friday has turned into casual Monday – Friday. Dress codes have largely been ignored. America dresses in rags. A clean T-shirt appears to be sufficient to be seated in restaurants.
    There’s been a huge gap between father’s showing sons how to tie a four in hand knot. Not really sure if young fathers even own a tie today.
    So rather than bitch maybe we should teach and reinforce. Re-establish some rules and dress codes.
    Just my opinion!

  46. Can we trace the decline of Ivy Style directly to the acceptance of Tretorns into IVY Style? We relinquished Chuck Taylors to the hipster crowd and they undermined us with the Tretorn infusion. Conspiracy theory, maybe, but Christian should investigate, he’s a journalist.

    I don’t think this will be the downfall of Ivy style or J Press, there have always been, on and off, derivations to the style, mostly they fade in the long run in favor of the tried and true. Also, some of these O & Sons items may not be so bad on the rack and compatible with Ivy style. One doesn’t have to wear them as O & Sons envisioned them. Remember, the shock and awe of these photos are typical of fashion photography, stuffing as many items into a photo as possible.

    My biggest fear, in the back of my head, is that now J. Press has been corporatized , it will dilute the look, much like most once great ivy shops that once covered America. Due to economic forces and changing fashion, they morphed in to trad shops with a more Continental edge. When you think about it, it’s a miracle that true Ivy Shops even exist today.

  47. As always, you guys can edit my writing in your head.

  48. “Some of these O & Sons items may not be so bad on the rack and compatible with Ivy style. One doesn’t have to wear them as O & Sons envisioned them.” MAC

    Exactly. In my opinion most young men will keep away from wearing the line in the way the Ovadia Brothers have styled their models. The point is that O&S is a young brand that has a younger demographic and that’s what J Press is attempting to garner more of. Styling aside, I am sure the quality of the pieces are great and could easily be worn in a more esthetically pleasing way, even to the eye of some you older guys.

  49. Dutch Uncle | August 30, 2012 at 8:45 am |

    I think a clean white t-shirt and — I never thought I’d say this — jeans would be preferable to any of these outfits.

  50. Dutch Uncle | August 30, 2012 at 8:47 am |

    On second thought, please change “jeans” to “khakis” and forgive me for even thinking that jeans would be o.k.

  51. Dutch Uncle, are you actually Dutch, and if so, what are your thoughts on the direction of Dutch prepiness?

  52. I agree, but there’s nothing special about knocking off Levi 501s or generic painters’ pants, why not own the originals for less $ ?

    Variations of the outer wear have been done by everyone from BB, RL, etc., to the US Army. Even In “Annie Hall” where Woody Allen (and Annie) wore RL and BB, he had the sense and style to wear the original USA field coat.

    Most of the cruise wear is available at the mall or Walmart. Yes, I go to Walmart for shotgun shells, motorcycle oil and Faded Glory plain front khaki shorts.The shorts I buy are made and detailed as well as RL, they’re $14 a pair.

    I guess the cruise wear is what I really have a problem with, well, that and TRETORNS. Sorry, I promised to work on my prejudices.

    I’m not touching the suit.

  53. Uncle
    You had it right the first time, one only wears a white tee with khakis while deciding which BD to wear.

    Chicks dig a guy wearing a crisp white tee, 501s, Topsiders or western boots, belt optional. Calvin Klein, Levi and Wrangler ads wouldn’t lie to us. There are some qualifications, one must have an ass and still have a waist. In my case, I only go to bars with the correct lighting, so my grey hair can be mistaken for blond.

    Another tip, if one doesn’t have a waist, wear an A-2 leather jacket to hide the belly. A Members Only or Harley Davison jacket will camelflage the belly, but one will attract the wrong kid of women.

  54. The second picture from the top (orange pants) makes me think of Tom Cruise’s girlfriend in “Top Gun.” In the last picture (blue suit), the color is pleasantly chipper, but the tapering of the legs is just too much, especially on a model with such big feet.

  55. Maybe you old folk should stop griping and instead be thankful that J. Press is serving to a younger demographic. If they were to stick to their traditional principles, they’ll be out of business in a few years. They at least need some revenue going from this York Street stunt to be able to stock the shelves with their classics and cater to the Ivy purists.

  56. Holy Cow this is terrible. The Japanese ownership of this company and their choices have destroyed this brand the same way Italian Ownership has destroyed Brooks Brothers. Oh by the way…those who think Black Fleece is great…’s costume dressing. The only place you can wear it is south of Houston Street and North of Canal and even then you get weird looks.

  57. How much are they paying these people for this awe inspiring line? Lord have mercy!,

  58. Too much! Christ have mercy!

  59. Is it safe to say that such attempts to “design something new or updated” is in direct conflict with being a Preppy or a Trad? The heart and soul of being Ivy is adherence to that special look. The attached is advice a designer charged with updating J Press would hate for a young man to receive and embrace!! I love it!

  60. @Tabor Kid

    This has nothing whatsoever to do with being old (or young); it’s about classic good taste vs. circus-style vulgarity.

  61. In my opinion the new J.Press collection represents and attempt to tap into that expanding hipster-young men who can’t dress market. Let’s face it, take a walk down any high street in the US or the UK and you will notice that most young people just don’t have any personal style as they all look like clones. The biggest brands that have made a fortune out of this trend are A&F,Hollister and the like and J.Press wants the piece of the pie. The last time I was in their NY shop a couple of weeks ago I was the youngest person there!!! They will either adopt and try to keep their distinctive style with better marketing or they will become another J.Crew …

  62. @ Dutch Uncle.

    I see. Just another remnant of the persistent English rancor incited by our crush of their naval fleet. Those were the days in the 17th century…

  63. Dutch Uncle, thanks for the education. I’m thinking of changing my name to Dutch Widow.

  64. @Dutch Uncle

    Dutch Collection. Would this apply for the looks presented above?

  65. Lexicologue | August 31, 2012 at 9:51 pm |

    @M Arthur:

    The J. Press firm is dutching.

  66. J. Press shows some fine Dutch courage with their outrageous York collection.

  67. I’d have to say you should never judge book by it’s cover. Most clothing out there nowadays is so poorly constructed and high priced or cheap. I think one should wait to revisit these comments upon viewing the items in person. I for sure will then decide if this is quality or not in the case as that is truly the only way to make an informed decision.

  68. That hillbilly guy that advertises Prilosec OTC is dressed better than any of the above. At least he’s All American and proud of it.

    Remember 9-11-01. God Bless America!

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